Brown-Forman is to assume the sales, marketing and distribution rights for the Jack Daniel’s & Coca-Cola ready-to-drink portfolio, effective 1 January.
It comes a little shy of four years after the product was relaunched in the UK as a co-branded RTD distributed by Coca-Cola Europacific Partners.
Combined Jack Daniels & Coca-Cola RTD sales amounted to £42.4m in the past year, up 13.1% on the year prior [NIQ 52 w/e 18 April 2025].
“Together with Brown-Forman and The Coca-Cola Company, we successfully established Jack Daniel’s & Coca-Cola RTD as one of the standout brands in the growing ARTD category in Great Britain,” said Rob Yeomans, vice president for commercial development GB, Coca-Cola Europacific Partners. “This demonstrates the strength of our commercial execution, customer relationships, and route-to-market capabilities.”
Ryan Van Arnam, managing director for Western Europe at Brown-Forman, added: “Brown-Forman is excited to integrate the Jack Daniel’s & Coca-Cola RTD into our UK distribution, one of our largest global markets for Jack Daniel’s.
“We want to thank CCEP for their work launching and developing Jack Daniel’s & Coca-Cola RTD in Great Britain over the past three years, and we look forward to building on those foundations as we continue to grow the portfolio.”
The switch in distribution applies only to Jack Daniel’s & Coca-Cola Original Taste, Jack Daniel’s & Coca-Cola Zero Sugar and Jack Daniel’s & Coca-Cola Cherry. CCEP will continue to distribute other alcoholic RTD products in the UK including Absolut & Sprite, Bacardí Spiced & Coca-Cola and Schweppes Cocktails.
“Our focus remains on accelerating growth across our broader ARTD portfolio and strengthening our position as a leading total beverage partner in GB,” said Yeomans. “We remain excited about the opportunities in this fast-growing category and will continue investing in innovation and great consumer experiences.”
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