With growing pressure from European consumers for eco-friendly packaging solutions, many brands face the challenge of balancing environmental expectations and performance requirements.
And in a market where 45% of consumers consider helping the environment important yet demand functionality and durability, could something fundamental be missing from the sustainability conversation?
This report explores the gap between perception and reality in sustainable plastic packaging, drawing on proprietary research with 500 European packaging professionals across the UK, Germany, France, Spain, and Italy. To shed light on real-world challenges in the packaging industry, experts were asked where plastic belongs in their operational, procurement, sustainability and marketing strategies, and what’s holding them back from achieving both their environmental goals and performance requirements.
The analysis uncovers widespread myths about recycled materials that are hindering progress toward genuine circular economy solutions and the data-driven solutions that pave the way forward.
In this report, you’ll discover:
- Why there’s a place for recycled high-density polyethylene (rHDPE) plastic in sustainable packaging
- What European industry professionals think about plastic use
- How consumer needs and attitudes toward plastic impact brands
- Five common myths about plastic – debunked
- How to futureproof your packaging solutions with rHDPE multipacking handles
