All Trends articles – Page 6
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NewsHeineken rolls out new global innovation 'playground'
Heineken’s global innovation platform will be responsible for developing new experiences and products
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NewsDash distances itself from growing functional soft drinks trend
Functional beverages grew sales by over 30% in 2024, according to Mintel and Kantar
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Category ReportThe flavour boom: trends in crisps, nuts & bagged snacks 2025
Brits are demanding snack flavours that provide excitement and spice. But that doesn’t mean old favourites are being left behind
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Category ReportHow snacks are going viral
As HFSS brands face an advertising crackdown, some are trying to emulate TikTok sensation Takis. So, what does it take to go viral?
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NewsM&S and Iceland add Dubai-style chocolate bars amid viral trend
M&S has added a Pistachio version of its chunky tablet, The Big Daddy
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Comment & OpinionSecrets of Supermarket Buyers: Denise van Outen examines Waitrose’s ‘sexy’ products
The programme acts an as excellent advert for Waitrose, but lets us down on the ‘secrets’ front
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Promotional FeaturesHow brands and retailers can win with data
There’s no shortage of data swirling around in UK food and drink, but putting it to good use is a different matter entirely. So, how can brands and retailers take the data they have and put it to work?
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Comment & OpinionHow AI can help supercharge your startup’s growth
Just like the internet revolutionised the business landscape decades ago, AI can supercharge your brand, says Ellie Webb, founder of Caleño Drinks
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Category ReportBizarre beauty trends: what will stick next?
Everything from honey to cucumber is being touted on TikTok as the next big hair and skincare trends. How can brands keep up?
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Comment & OpinionVapes, pickles and TikTok Shop: Food & Drink Expo 2025’s top trends
Innovations at Food & Drink Expo reflected changing legislation on disposable devices, and changing consumer thinking on health
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Comment & OpinionFood and drink plays a vital cameo role in Netflix’s Adolescence
Food won’t be what most viewers remember from the show but it has an important cameo role, says Alex Beckett, Mintel senior director of food & drink research
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Analysis & FeaturesWill Zoe’s new food risk scale calm UPF debate or create confusion?
Zoe’s new risk scale underlines that not all processed food is bad for us. But as it prepares to spread the word, some question its usefulness
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Analysis & FeaturesDubai chocolate: how it started, and how retailers and brands have fanned the flames
Demand is so high that Waitrose and Lidl have imposed a two-bar limit on transactions to manage stock levels
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Comment & OpinionCulture first: why Dubai chocolate is winning on social media
The Dubai chocolate trend has a culture-first momentum that modern brands should harness, says Christina Miller, chief social officer at VML EMEA
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ProfilesMy food & drink job: George Holt, senior marketing manager, Sides
’Gain as much hands-on experience as possible. Whether through internships, part-time jobs, or even volunteering, real-world experience will give you much-needed insights’
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Comment & OpinionM&S single-ingredient cereal sacrifices health for image
Companies need to demonstrate trustworthiness when it comes to health claims, says Anthony Warner, development chef at New Food Innovation and author of The Angry Chef
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Category ReportThe summer pig-out: trends in barbecue 2025
Barbecuing last year hit heights not seen since 2021 as Brits took inspiration from around the world. So, what’s cooking for 2025?
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Comment & OpinionFor the future of petfood, look to Gen Alpha’s eating habits
Emerging health trends will be pivotal for the petfood industry, says Kate Vlietstra, Mintel senior food and drink research director
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WhitepapersFrom trial to trust: how to build real brand loyalty in 2025
YouTube celebrities are disrupting the FMCG industry, outperforming even the biggest of media budgets. Those that choose not to adapt, do so at their peril. Discover how to protect your brand and build loyalty without increasing your budget.
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Comment & OpinionWhat does Lidl’s TikTok Shop mean for the future of grocery?
Does Lidl’s TikTok Shop mean consumers will be placing orders for their entire weekly supermarket shops on social media?