All Trends articles – Page 6
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Analysis & FeaturesHow M&S ‘Only’ ingredients range blazed a trail for non-UPF brands
M&S’s limited ingredients range has attracted some criticism – but it’s been a hit with shoppers. Brands and own-label suppliers alike have taken note
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InterviewsBarney Mauleverer: Brand Britain’s food & drink ambassador
He started out as an Innocent ‘fruit and nut’, before building and selling the Fuel10K brand. Now Barney Mauleverer is targeting £35bn in exports for the UK
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Comment & OpinionThe protein boom isn’t over – it’s evolving
Protein is still important but consumers are waking up to the risks of products that focus too narrowly on one nutrient, says Dr Ando Ahnan-Winarno, co-founder and COO at Better Nature
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Comment & OpinionUltra-processed food: history and controversy
Foods classed as UPFs are a long-standing part of modern life, making up around 60% of many people’s diets sayys Professor Sarah Berry, professor of nutritional sciences at King’s College London
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Comment & OpinionIn wellness, the proof is in the second purchase
Trial may be easy to win but loyalty is not. As functional food and drinks goes mainstream, retention not acquisition is where the opportunity lies, says Claire Tassin, principal strategist at Mintel Wellness Research
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Analysis & Features10 new products making the most of the fibremaxxing trend in 2026
From cereals and snack bars to yoghurts and functional drinks, high-fibre claims are appearing on packs at an unprecedented rate as brands rush to capitalise on growing consumer interest in gut health
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Analysis & FeaturesHow can the 5 a day message be fixed to boost consumption?
After 23 years it’s seen as the target that ‘most people know but still fail to meet’ – so why isn’t 5 a day working, and how can it be improved?
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Analysis & FeaturesThe true impact of weight-loss drugs: six key takeaways
Weight-loss drugs have upended the way users eat and drink. With usage on the rise, what are the opportunities – and side effects – for the industry?
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NewsVitabiotics adds Ultra Mushroom gummies to Ultra Botanicals range
The NPD offers “a high potency blend of six mushroom extracts, combined with essential B vitamins and zinc”
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NewsPatak’s and Blue Dragon enter solo dining with microwaveable meals for one
The launch was created in response to ‘growing demand for convenient meal solutions for one-person meal occasions’
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NewsAsda ‘nudge’ trials boost healthier food sales by nearly 25%
Asda has published the much-awaited results of its two-year partnership with the innovation body Nesta. It tested whether the positioning of products, how they were merchandised and how they were promoted could boost the sales of healthier lines
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Promotional FeaturesWhy fmcg’s bravest brands are spending more, not less
Choice has never been greater, and budgets have never been tighter. Companies investing in their brand are leading an fmcg marketing reset.
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Comment & OpinionThe drinks industry is solving the wrong problem
When it comes to low & no alcohol, the category may be booming but innovation is sadly lacking, says Chris Friend, managing partner Amsterdam at Superson
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Comment & OpinionHealthier diets are good for Britain but they need to be good for business too
Obesity has doubled in England since the 1990s. The food system needs to change but so do the economics, says Hannah Daley, head of health & sustainable diets at IGD
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NewsSnooz debuts ice cream range designed to support better sleep
Snooz uses natural ingredients and adaptogens associated with relaxation and sleep
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NewsBaker Street targets new shoppers seeking healthier options with light rye bread
The launch taps into rising demand for everyday breads that combine health credentials with taste, convenience and versatility
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Comment & OpinionWhy Sainsbury’s is taking fibremaxxing to the masses
Sainsbury’s relatively simple packaging change could very easily go under the radar, but it’s also a significant move that has the potential to make a huge difference
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Comment & OpinionStop treating the World Cup like just another promotional moment
The World Cup is the biggest retail occasion of the year – so why are so many brands still thinking tactically, asks Patrick Finlay, MD at The Category Management Company
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Category ReportWhy energy brands are innovating with extra benefits
Which functional benefits appeal most? And how is the wider market responding to demand for energy with added benefits?
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Comment & OpinionRetail knows how to market visible trends. GLP-1s are different
GLP-1 users are changing how Britain shops – and the signals are hiding in plain sight, says Vicki Baker, head of retail trade and hospitality at Cirkle