After Dubai chocolate, what’s the next big trend from the Middle East?

dubai chocolate

There are two other Middle Eastern ingredients which could become the next big thing in the , says Alice Pilkington, principal analyst at Mintel Food & Drink

Dubai chocolate was one of last year’s major viral food hits, shining a light on Middle Eastern ingredients such as pistachios and knafeh. It’s an example of how social media and retail trends can converge, as retailers adapt to meet viral demands.

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