All Trends articles
-
NewsDoritos trademark activity points to Scoops spin-off
Owner PepsiCo has applied to register ‘Doritos Scoops’ as a trademark with the IPO
-
Comment & OpinionWhat Prime and Pepsi AM tell us about the power of momentum
In a year when tens of thousands of new products launched but most failed to gain traction, the brands that grow are the ones that move. Kimberley Upton, head of effectiveness at Zeal, on why momentum will decide who wins in fmcg
-
Category ReportHow on-the-go is getting healthier: trends in food on the go 2025
Food to go is going on a health kick as operators diversify their offers with more salads, sushi and wraps. Where does this activity leave traditional grab ‘n’ go items?
-
Comment & OpinionWhy fmcg challenger brands must avoid cookie-cutter media
Marketing strategy must always be tailored to each brand’s unique circumstances, says MNC director Joe Benn
-
Comment & OpinionLessons from Labubu: how to keep Gen Z engaged and excited
The Chinese toy maker Pop Mart has tailored Labubus to engage Gen Z and millennials to massive success, offering valuable insights on how to keep this young cohort excited and loyal, says Jolene Ng, associate principal at Mintel Food & Drink
-
NewsM&S shoppers turn to crémant for affordable Christmas fizz fix
Overall sales of Crémant across M&S Foodhalls are up by 140%
-
Category ReportCan pastries grab a slice of at-home lunches? Trends in savoury pastries 2025
Eight of the top 10 savoury pastry brands are in value and volume growth despite big gains for premium own label. Who’s winning?
-
Promotional FeaturesWhat can we learn from the US on year-end occasions?
US retailers know how to maximise year-end occasions. Learn how they do it by tapping into season-shaping trends and sourcing the products that make winter go with a bang.
-
Comment & OpinionHow is Big Food responding to the threat of GLP-1 drugs?
GLP-1 drugs could shrink global food volumes and rewrite the rules on how we eat, manufacture and market food, says Amir Mousavi, founder and food consultant at Good Food Studio
-
NewsFruit and mint flavours dominate vape sales
Fruit flavours have accounted for 30.4% of vape sales since June’s disposable vape ban, followed by fruit and mint fusion and mint flavours
-
Category ReportJumping to it? Trends in fish 2025
Salmon farms are under fire over welfare and sustainability. But the sector insists its been improving standards. How so?
-
WhitepapersDiscover the secrets to successful innovation
What can you learn from the world’s most innovative brands? Get the lowdown on how bolder thinking and smarter execution can take your business to the next level – including real-world insights you can action today.
-
Category ReportA matter of nutrition: trends in plant-based 2025
With the spotlight on UPFs and consumers demanding cleaner ingredients decks, plant-based is doubling down on health
-
WhitepapersEmerging trends in UK food and drink 2026
Health, value and innovation are reshaping the food and drink landscape. Vypr’s latest report explores how evolving shopper priorities - from clean labels to portion-aware snacking - are redefining what it means to eat well in 2025.
-
NewsHilltop adds Smoky Chipotle and Peri-Peri hot honey condiments
The innovations build on the success of Hilltop’s original Hot Honey
-
Comment & OpinionDiverse diets and nostalgia: Mintel’s 2026 trend predictions
Next year will see a rise in demand for diverse, fibre-forward diets, nostalgic recipes and purpose-led sensory experiences, says Alex Beckett, senior director of food & drink research at Mintel
-
Comment & OpinionWhat’s in a name? Why Westons ditched perry tag to win over younger cider drinkers
The Herefordshire cidermaker says nobody knows what the term ‘perry’ means. But should it not be its job to educate them?
-
NewsPerry is ‘dead’ declares cidermaker Westons
Westons rebadged its perry as a pear cider in February 2024 and hasn’t looked back
-
Category ReportHow will Joe’s ‘Killer’ blow affect protein?
Joe Wicks has branded many protein bars UPFs, claiming some are linked to cancer and stroke. How much damage could it do?
-
Category ReportA new dawn for gut health: trends in functional foods 2025
As the message goes mainstream, brands are scrabbling to play up their gut health credentials. Which ones are cutting through?