All Trends articles
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Category Report
Gut instinct: trends in soft drinks 2025
Soft drinks carrying gut health claims are turning heads among investors and winning space in stores. So, who’s cashing in most?
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Comment & Opinion
What supermarkets can learn from Gousto and HelloFresh
Offer consumers real help with main meals and you’re a long way to being a great food company, says Jeremy Garlick, partner at Insight Traction
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Category Report
Has pop lost its cool? Trends in soft drinks 2025
Hip, young shoppers are turning their backs on traditional sodas in favour of trendy soft drinks sold on health cues and naturalness
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Analysis & Features
What’s fuelling the rise of Asian supermarkets in the UK?
Demand for Asian cuisine in the UK seems to know no bounds. Retailers including Oseyo and Longdan are embarking on ambitious expansion plans
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Comment & Opinion
Home Bargains is ushering in a new discounter era
New discounter players are emerging and expanding into new markets, says Dan Butler, senior insight analyst at IGD
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News
Heineken rolls out new global innovation 'playground'
Heineken’s global innovation platform will be responsible for developing new experiences and products
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News
Dash distances itself from growing functional soft drinks trend
Functional beverages grew sales by over 30% in 2024, according to Mintel and Kantar
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Category Report
The flavour boom: trends in crisps, nuts & bagged snacks 2025
Brits are demanding snack flavours that provide excitement and spice. But that doesn’t mean old favourites are being left behind
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Category Report
How snacks are going viral
As HFSS brands face an advertising crackdown, some are trying to emulate TikTok sensation Takis. So, what does it take to go viral?
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News
M&S and Iceland add Dubai-style chocolate bars amid viral trend
M&S has added a Pistachio version of its chunky tablet, The Big Daddy
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Comment & Opinion
Secrets of Supermarket Buyers: Denise van Outen examines Waitrose’s ‘sexy’ products
The programme acts an as excellent advert for Waitrose, but lets us down on the ‘secrets’ front
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Promotional Features
How brands and retailers can win with data
There’s no shortage of data swirling around in UK food and drink, but putting it to good use is a different matter entirely. So, how can brands and retailers take the data they have and put it to work?
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Comment & Opinion
How AI can help supercharge your startup’s growth
Just like the internet revolutionised the business landscape decades ago, AI can supercharge your brand, says Ellie Webb, founder of Caleño Drinks
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Category Report
Bizarre beauty trends: what will stick next?
Everything from honey to cucumber is being touted on TikTok as the next big hair and skincare trends. How can brands keep up?
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Comment & Opinion
Vapes, pickles and TikTok Shop: Food & Drink Expo 2025’s top trends
Innovations at Food & Drink Expo reflected changing legislation on disposable devices, and changing consumer thinking on health
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Comment & Opinion
Food and drink plays a vital cameo role in Netflix’s Adolescence
Food won’t be what most viewers remember from the show but it has an important cameo role, says Alex Beckett, Mintel senior director of food & drink research
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Analysis & Features
Will Zoe’s new food risk scale calm UPF debate or create confusion?
Zoe’s new risk scale underlines that not all processed food is bad for us. But as it prepares to spread the word, some question its usefulness
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Analysis & Features
Dubai chocolate: how it started, and how retailers and brands have fanned the flames
Demand is so high that Waitrose and Lidl have imposed a two-bar limit on transactions to manage stock levels
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Comment & Opinion
Culture first: why Dubai chocolate is winning on social media
The Dubai chocolate trend has a culture-first momentum that modern brands should harness, says Christina Miller, chief social officer at VML EMEA
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Profiles
My food & drink job: George Holt, senior marketing manager, Sides
’Gain as much hands-on experience as possible. Whether through internships, part-time jobs, or even volunteering, real-world experience will give you much-needed insights’