All Trends articles
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NewsConsumer confidence hits two-year high, says GfK
Rising optimism throughout the summer has seen consumer sentiment soar past the low of –25 registered in April
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Comment & OpinionFood needs to fuel people, not just fill them
Only 4% of people meet the recommended fibre intake, but small changes to everyday flour products beats asking shoppers to switch to specialist ranges, says Simon Curran, head of technical bakery and innovation at Whitworth Bros
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Analysis & FeaturesBrand collaborations: what does a good tie-up look like?
With collabs ever more frequent, brands hoping to replicate recent successes must beware the pitfalls
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Comment & OpinionDo you have a strategy or just a shopping list?
Agreeing on the core problem to solve will take your strategy further than a long list of goals, says François Bazini, former CMO at Suntory Beverage & Food Europe
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NewsBurnham ‘boost’ leaves consumer confidence at highest levels since February
A return to cooler ‘shopping-friendly’ temperatures over the next few weeks will see families return to the high street, according to the latest BRC-Opinium data
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Category ReportHow oral care brands are the new dentists
Oral care is increasingly filling the gap left by the NHS dental access crisis
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Category ReportWhy branded pizzas are flying in grocery
What’s the outlook for the big names in takeaway pizza? And how are grocery brands strengthening their foothold?
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ProfilesPiccolo’s Bronwyn Hawker on UPF, slow trains and baby broth
’It’s great to see healthier snacks, fewer ultra-processed foods and more nutritious lunch options becoming mainstream’
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Comment & OpinionRetailers are sleepwalking into the ‘Club Ozempic’ era
As 8.25 million Britons take or consider GLP-1 medications, retailers from Boots to Ocado are racing to work out what ‘Club Ozempic’ shoppers actually want, says Amy Stobie, co-founder and commercial director at AgencyUK
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Comment & OpinionThe value lever your competitors can’t copy
Culturally relevant brands are valued nearly three times higher than those that aren’t and grocery has barely started competing on it, says Jed Hallam, founder of CultureLab
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Category ReportWhy supplements brands are going gangbusters
What are the hot areas of growth in supplements? What is driving this shift in mindset? And what does it mean for OTC medicines and the wider healthcare arena?
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Comment & OpinionConvenience food isn’t the problem. Bad convenience food is
Shoppers aren’t rejecting convenience, they’re rejecting convenience they don’t trust, says Bella Acland, founder of Soul Kitchen
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Analysis & FeaturesProtein mania: are shoppers getting too much of a good thing?
Protein claims have escaped the gym. With everything from porridge to puddings promising to help shoppers stave off hunger and build muscle, is the trend stopping Brits getting the nutrients they actually need?
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Comment & OpinionTomorrow’s luxury booze is already in the barrel
Discounting should be the last resort for premium alcohol brands, unless they want to damage long-term equity, says Simon Massey, founder of Neverland
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NewsRetail footfall ‘under pressure’ as heatwave stifles high streets
High streets, particularly those in bigger cities, were the worst affected as shoppers chose to stay at home to escape the continued heatwave
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Analysis & FeaturesHow supermarket openings are becoming ‘brand moments’
Grocery store openings used to be a quiet affair. Today, supermarkets and convenience retailers alike are using them as an opportunity to create theatre and bring together local communities
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WhitepapersHow GLP-1 drugs are reshaping the grocery basket
By 2030, one in three grocery checkouts will come from a GLP-1 household. And they’re not just eating less. They’re switching brands, buying smaller packs and reshaping the entire basket. Based on research with 9,417 UK consumers, we reveal what it means for your category.
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Category ReportHow retailers are making breakfast healthier
Which retailers are leading the charge when it comes to healthier breakfast innovation? How are brands faring by comparison?
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NewsSimply Roasted expands into root vegetable crisps
Sea Salt and Sweet Chilli are made from sliced sweet potato, parsnip and beetroot
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NewsCompleat invests £600k in cookie line to meet demand for premium treats
The investment comes as demand grows across retail and foodservice for more ‘premium, indulgent, and visually impactful cookies’