All Trends articles – Page 8
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ReportsAll you need to know about deodorant (but were too shy to ask)
We’ve polled 500 deodorant users to reveal the fragrant truth about why, when, where and how often people apply deodorant and more
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Analysis & FeaturesHow celebrity brand deals really work in 2026
Today’s stars are seeking more than a quick payout for a TV ad. Many are taking co-ownership of brands – or becoming founders themselves
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Category ReportWho are the challengers shaking up soft drinks?
The grip that ‘big pop’ has on soft drinks is slipping. Young shoppers in particular are growing indifferent despite big pop’s best efforts
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Category Report‘Talk to us about craft drinks, not just soft drinks’
Drinking culture has been turned upside down in recent years, with cash previously spent on booze now flowing into soft drinks
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Category ReportNostalgia and fruit mix flavours drive drinks NPD
Life tastes good. Same great taste. Just for the taste of it. Taste the thunder… Soft drinks ad slogans have long centred on the ‘T’ word
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Category ReportBrands lean on limited editions to test the market
It’s the oldest sales trick in the book: limit supply to drum up demand
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Category ReportOne in four Brits now want functional drinks
Functional health benefits have shot up the wish list for soft drink shoppers in recent years
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Category ReportDo soft drinks’ functional health claims stack up?
Soft drinks suppliers would no doubt have been paying close attention when nutrition brand Zoe was reprimanded by the ASA
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Category ReportRetailers reset soft drinks aisles
Soft drinks fixtures are undergoing something of a reset as retailers adapt to the huge changes that are transforming the category
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Category ReportBrands bank on rising thirst for natural hydration
Before anyone had ever heard of brain-boosting nootropics, gut-friendly sodas or drinks that give you wings, people drank to satisfy one key health need: to stay hydrated
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Category ReportThe soft drinks brands refusing to jump on the functional trend
Fever-Tree, which first built its name as a mixer brand, has broadened its remit in recent years
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Comment & OpinionBefore the shelf: why AI makes most brand strategy obsolete
AI is quietly becoming the new gatekeeper of grocery shopping, filtering brands before shoppers ever get the chance to see them, says Nicola Nimmo, head of customer engagement at Cheil
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Comment & OpinionWhy the debate over the future of the food system is going nowhere fast
The food system doesn’t stand a chance when different groups won’t acknowledge what the other knows, says Anthony Warner, development chef at New Food Innovation
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Guide ToThe Grocer Guide To Free From & Plant Based
Both the plant-based and free-from categories are increasingly innovating in a way that mirrors traditional consumption cues, with flavour and convenience to the fore, attracting greater interest from a wider audience.
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NewsBaker Street cuts ingredients in response to demand for less processed food
Baker Street has reformualted its core rolls range with simpler ingredients
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Category ReportAre bagged snacks brands digging deep enough on health?
Brands are reformulating to boost health credentials – and dodge the crackdown on HFSS products
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Category ReportDo people know (or care) about the HFSS crackdown?
Ask the average shopper about HFSS and you’re likely to get a blank look
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Category ReportWalkers tries to crack coated nuts with crisps-inspired NPD
Over recent months, two heavyweight snack manufacturers have taken their popular crisps flavours into nuts
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Category ReportGoing Japanese: brands bill Asian flavours as the next big thing in crisps
Alongside the growth in premium sharing and new takes on classics, another big thing in snacking is global flavours
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Category ReportWhy popcorn brands are betting big on big night in occasions
Popcorn is a tiny part of the bagged snacks market, accounting for a little over 2% by volume