All Trends articles – Page 8
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Analysis & FeaturesThe true impact of weight-loss drugs: six key takeaways
Weight-loss drugs have upended the way users eat and drink. With usage on the rise, what are the opportunities – and side effects – for the industry?
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NewsVitabiotics adds Ultra Mushroom gummies to Ultra Botanicals range
The NPD offers “a high potency blend of six mushroom extracts, combined with essential B vitamins and zinc”
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NewsPatak’s and Blue Dragon enter solo dining with microwaveable meals for one
The launch was created in response to ‘growing demand for convenient meal solutions for one-person meal occasions’
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NewsAsda ‘nudge’ trials boost healthier food sales by nearly 25%
Asda has published the much-awaited results of its two-year partnership with the innovation body Nesta. It tested whether the positioning of products, how they were merchandised and how they were promoted could boost the sales of healthier lines
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Partner FeaturesWhy fmcg’s bravest brands are spending more, not less
Choice has never been greater, and budgets have never been tighter. Companies investing in their brand are leading an fmcg marketing reset.
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Comment & OpinionThe drinks industry is solving the wrong problem
When it comes to low & no alcohol, the category may be booming but innovation is sadly lacking, says Chris Friend, managing partner Amsterdam at Superson
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Comment & OpinionHealthier diets are good for Britain but they need to be good for business too
Obesity has doubled in England since the 1990s. The food system needs to change but so do the economics, says Hannah Daley, head of health & sustainable diets at IGD
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NewsSnooz debuts ice cream range designed to support better sleep
Snooz uses natural ingredients and adaptogens associated with relaxation and sleep
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NewsBaker Street targets new shoppers seeking healthier options with light rye bread
The launch taps into rising demand for everyday breads that combine health credentials with taste, convenience and versatility
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Comment & OpinionWhy Sainsbury’s is taking fibremaxxing to the masses
Sainsbury’s relatively simple packaging change could very easily go under the radar, but it’s also a significant move that has the potential to make a huge difference
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Comment & OpinionStop treating the World Cup like just another promotional moment
The World Cup is the biggest retail occasion of the year – so why are so many brands still thinking tactically, asks Patrick Finlay, MD at The Category Management Company
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Category ReportWhy energy brands are innovating with extra benefits
Which functional benefits appeal most? And how is the wider market responding to demand for energy with added benefits?
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Comment & OpinionRetail knows how to market visible trends. GLP-1s are different
GLP-1 users are changing how Britain shops – and the signals are hiding in plain sight, says Vicki Baker, head of retail trade and hospitality at Cirkle
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WhitepapersIs AI the future of fleet safety?
Learn the latest on how global logistics leaders are harnessing AI and smarter tech to keep fleets on the road – giving retailers a strategic edge as insurance costs soar
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Comment & OpinionA new nutrient profiling model is on the horizon whether fmcg is ready or not
With the clock ticking down to the midnight deadline on 17 June for responses to the government’s consultation on shifting to the 2018 nutrient profiling model, a full-blown battle royal is brewing
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Analysis & FeaturesWhy food subscriptions are back on the menu
DTC food & drink boomed in lockdown, then came crashing down. Now subscriptions are back, with brands shifting strategy to offer their customers community, exclusive products and special treats
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Partner FeaturesAI in grocery 2026: five trends driving real margin
The retailers accelerating in 2026 aren’t those with the biggest AI budgets, but those integrating the technology as a unified operating system across their business. Five trends are crystallising the divide between leaders and laggards.
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Comment & OpinionIf an LLM won’t recommend you in a heatwave, do you still exist?
As AI replaces traditional search, fmcg brands face a battle for digital visibility, says Ella Kersey, growth director at Brandwidth
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Comment & OpinionThe World Cup’s late kick-offs are changing how Britain shops
Later kick-off times are set to reshape how UK consumers shop around the World Cup – and retailers need to adapt, says Katrina Bishop, head of thought leadership western Europe & UK at NIQ
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Comment & OpinionWhy Booths’ new look is much more than simply a rebrand
Booths has had a glow-up. The 180-year-old supermarket this week unveiled a new, “contemporary and confident” brand refresh