Cheshire-based dairy business Delamere has launched a “nostalgic” range of flavoured milks inspired by British sweet maker Swizzels’ most famous creations.
Available in Premier, Londis, Budgens and Go Local from July, the new Delamere & Swizzels range (rsp: £1.17/240ml) features three flavours, Squashies Drumstick Raspberry & Milk, Squashies Rhubarb & Custard and Lemon Refreshers, and comes in a glass bottle.
Delamere said the range offered “something new to retailers’ summer offerings” and delivered “a refreshing, on-the-go treat for shoppers of all ages”. It was also developed to help retailers drive impulse purchases and appeal to trends affecting nostalgic innovations.
“Nostalgia is a huge trend at the moment and by reimagining retro flavours, we’re bringing together trusted heritage, playful nostalgia and great-tasting flavoured milk in a way which really resonates with today’s consumers,” said Delamere Flavoured Milk brand manager Jessica Page.
“We’re confident that the on-the-go format and traditional glass bottle, coupled with the instantly recognisable Swizzels flavours and notes of nostalgia, will be a hit with a wide range of shoppers looking for something fresh, fun and affordable to try.”
The team-up with Swizzels is expected to yield further innovations throughout the rest of 2026 and beyond.
Sarah-Louise Heslop, head of marketing at Swizzels, called the development a “natural fit” for her business, “given the strong British roots and long-standing reputation for quality and taste that both brands possess”.
“We hope the range will transport consumers back to childhood memories, blending the comfort of the past with a modern twist that appeals across generations and helps both brands tap into new audiences,” she said. “For retailers, it’s a must-stock in the height of summer with shoppers seeking a refreshing treat that can be enjoyed on days out, picnics, journeys and more.”
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