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Lessons from a startup founder: navigating an unpredictable world
By Joe Woolf2026-02-12T11:19:00
No one warns you that entire continents can shut down or that global politics might suddenly sit in your supply chain, says Joe Woolf, founder of Tasty Mates and head of retail at HomeCooks
A lot has happened since 2020 on a global scale. When we first started working on Tasty Mates in 2019, all the advice we received was, I’m sure, fantastic, but one piece I don’t remember getting was “watch out for world events”.
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