By Sarah Vizard2026-08-14T13:26:00
Source: Diageo
Nine months into the CEO job at Diageo, ‘Drastic’ Dave Lewis has applied a familiar strategy
Over the course of his career, Dave Lewis has earned the nickname “Drastic Dave” for the ruthlessness he brings to corporate turnarounds. Nine months into the CEO job at Diageo, he has applied a familiar strategy: a $1.2bn restructuring programme, funded by $1bn in additional cost savings over the next three years.
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