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Whole Foods Market bets on bitter flavours, beans and ‘beautrition’ to shape grocery in 2027
By Cara Houlton2026-10-15T10:38:00
Source: Whole Foods Market UK
Products including collagen jelly sticks, olive oil shots and sea moss are “blurring the lines between snack, supplement and skincare”, according to Whole Foods
Whole Foods Market UK has predicted that a growing appetite for Japanese comfort food, bitter flavours, premium beans and legumes, and simpler product labelling will be among the biggest trends set to shape the grocery sector in 2027.
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