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Mid-life shoppers least loyal to retailers and grocery brands, says IGD
By Cara Houlton2026-10-15T09:17:00
The research found that housing costs and bills consume almost half (49%) of monthly spending among 45 to 54-year-olds
Loyalty to retailers and grocery brands is weakest among 45 to 54-year-olds, as just 35% of the age group describe themselves as financially comfortable, new research shows.
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