All Brand licensing articles – Page 3
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Comment & OpinionHow fmcg can learn from YouTuber success stories
Influencers who have successfully monetised their audiences are now moving into fmcg spaces with enviable returns, says Daniel Quinn, head of innovation at The Forge
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NewsThe Sidemen partners with New World Foods to launch meat snacking range
The flavours in the range are inspired by the sauces available from The Sidemen’s chain of fried chicken shops
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RankingsWhere next for Britain’s Biggest Brands?
As cash-strapped shoppers turn to own label, brands are innovating to win them back. But danger lurks for those who fail to pitch their NPD astutely
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RankingsBritain’s Biggest Brands 2024: The top 100
These are the UK’s biggest grocery brands by value in the year to 31 December 2023, according to data from NiQ
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RankingsBritain’s Biggest Brands 2024: The biggest risers and fallers
KSI and Logan Paul’s Prime has soared a massive 96 places on our list
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NewsModern Baker signs three-year licensing agreement with Hovis
The deal will see the brands work together to manufacture, develop and distribute a range of healthier baking products
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NewsThe Sidemen partner with Mornflake to launch cereal brand
The launch will be backed by an advertising campaign starring professional darts player Luke Littler
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Comment & OpinionPrime Energy shows we need stronger regulation to protect children
Long-promised energy drink regulation is simply being ignored, says Barbara Crowther, Children’s Food Campaign manager at Sustain
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RankingsThe UK’s five fastest growing products of 2023
Logan Paul and KSI’s Prime brand shoots into the charts, while Brits made Lost Mary their vaping brand of choice
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NewsPrime planning extensions into vaping, CBD, booze and more
It comes as value sales of Prime’s Hydration and Energy ranges have reached a combined £131.1m
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NewsHeinz Brekkie rolls into 200 locations as part of Eurest deal
In some of the new Eurest locations the brand’s products will be built to order and sold at counters and in others sold from ‘hot hold grab and go towers’
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Analysis & FeaturesThe US food and drink brands who want to recruit you!
Prime, Liquid Death, Feastables… a range of viral US brands have hit UK shelves to huge fanfare. So what’s driving their success, and what can other brands do to appeal to Brits?
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Analysis & FeaturesWhat is Liquid Death and is it about to take the UK by storm?
Liquid Death is well on the way to reaching cult-like status, but where did it come from and why has it become so popular?
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NewsMedia Bites 14 July: Aspartame, Haleon, Prime
A report by the World Health Organisation on aspartame makes headlines this morning, alongside widespread layoffs at Haleon.
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NewsMedia Bites 10 July: M&S/Ocado, Iceland, Sainsbury’s
M&S looks to refresh its ailing Ocado deal, with an Ocado Retail “reset” under way
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NewsSpar to stock MrBeast chocolate bars in exclusive convenience deal
The symbol group has secured a deal to be the range’s convenience distributor until January 2024
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NewsGrocer Gold Awards 2023: SME brand of the year
Applied Nutrition shows it has its finger on the pulse
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NewsInfluencer marketing 101: long-term returns with authentic content strategy
At a time when many nutrition brands are attempting to carry out social media marketing without long-term strategy, now is the time to strike with a low-risk ‘authenticity’ focused plan that could garner long-term returns
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NewsYouTuber MrBeast launches Feastables snack range in UK
There are now two products available via the Feastables UK website: the chocolate and peanut butter bar Deez Nuts, and the puffed rice chocolate bar Crunch
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NewsTesco to stock Prime energy drink from next week
It is understood that Tesco will have an exclusive deal to sell the brand’s latest flavour: strawberry watermelon