A Sainsbury’s Local store will make its Coronation Street debut this week, as the retailer begins its new product placement partnership with ITV.
From Monday 23 September, a Sainsbury’s and Argos branded store facade will open on the set of the long-running prime-time soap. The supermarket’s bags for life and branded products will also appear, being used by characters in different scenes.
The facade replaces a branded Co-op fascia on the same fictional site – Victoria Street, in Weatherfield – which closed after Co-op ended its six-year brand partnership earlier this year.
The ‘new’ Sainsbury’s store was first announced as the new replacement in April, as part of an expansion of Argos’s existing sponsorship of the show, which began in 2021. Sainsbury’s and Argos branding will appear until at least December 2026.
“We’re looking forward to watching the Coronation Street cast walk the legendary cobbles into our newest Sainsbury’s Local store,” said Laura Boothby, Argos head of campaigns.
“We know our customers have been eagerly waiting to spot the new store and we’re thrilled that everyone’s favourite characters, from Ken Barlow to Chesney Brown, can now pick up some groceries or Argos orders quickly and easily on The Street!”
Manchester-based Co-op first appeared on ‘the cobbles’ alongside a Costa Coffee, as part of a product placement deal signed in 2018. Co-op extended the partnership in 2021, while the Costa store was replaced by an EE.
In 2023, the partnership was extended again, this time into products, with the launch of a range of Coronation Street inspired goods into Co-op stores.
Mark Trinder, ITV director of commercial sales and partnerships said: “It’s a hugely exciting moment for the store to become part of the famous cobbles and the culmination of a lot of hard work, creativity and collaboration between brands as part of Argos and Sainsbury’s continuing support of the country’s most-watched soap.”
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