All Brand licensing articles – Page 2
-
Comment & OpinionShades, Sheeran and MrBeast: the post-Prime celebrity NPD landscape
Recent NPD launches backed by the likes of Ed Sheeran, Niko Omiliana and MrBeast will look upon Prime’s rise and fall as a cautionary tale
-
NewsBaileys adds toffee popcorn flavour and co-branded popcorn with Joe & Seph’s
The launches mark the first time Baileys has debuted both an innovation in booze and a licensed product in tandem
-
NewsPrime rival Más+ by Messi sports drink to launch in the UK
The hydration drink will launch exclusively in Spar stores from 10 March
-
Analysis & Features2024 in grocery: marketing wins, fails and viral stunts
It has been a big year for marketing in the grocery sector, with supermarkets and fmcg brands hoping to drive sales with clever advertising, retail media and of course those all-important promotional stunts
-
Analysis & Features2024 in grocery: Seven trends that influenced food and drink innovation
From Wicked collabs to the K-food wave, we look at the inspiration behind grocery’s most significant trend-led food and drink launches for 2024
-
RankingsThe winners and losers of 2024 by brand and category
The Grocer’s Top Products Survey 2024 in association with NIQ found these products to be the most significant in terms of value and volume lost and gained over the past year
-
RankingsCarbonates & energy drinks 2024: Prime sales slump £63m
“We had a really good run, but it tanked at the start of 2024. So, we’ve delisted it,” says one Nisa retailer. “It was a novelty item”
-
Analysis & FeaturesOatly, Asda and RSPCA hypocrisy: The Grocer’s unofficial review of 2024
The Grocer takes a look back over what hit the headlines this year – the highs, the lows and the downright ridiculous, in our 100% unofficial review of 2024
-
Comment & OpinionThe Rest Is Entertainment: Richard Osman and Marina Hyde dissect KSI meltdown
Nothing says ‘this doesn’t bother me at all’ like dozens of tweets, reaction posts and fake apology videos in response to ‘this’
-
News‘Iceland vs Iceland’ trademark dispute rages on as Iceland Foods begins latest appeal
It’s the third round of legal proceedings in what is now an eight-year legal battle with the Icelandic government over the use of the word ‘Iceland’ in the EU
-
NewsMrBeast Lunchly kits for kids criticised by health campaigners
The meal kits are the result of a collaboration between YouTubers MrBeast, Logan Paul and KSI
-
Comment & OpinionIs Feastables founder MrBeast a good ally for Tony’s?
Does the association with Donaldson risk tarnishing the noble Dutch brand’s reputation?
-
NewsIceland warns rivals not to mimic its ‘iconic’ King Prawn Ring this Christmas
Iceland’s lawyers were ’more than ready’ to take action against products deemed to mimic the 30-year-old product
-
NewsSainsbury’s store replaces Co-op on Coronation Street as product placement partnership begins
Sainsbury’s ‘new’ store was announced as the new replacement in April, as part of an expansion of Argos’s existing sponsorship of the show
-
Category ReportBreakfast trends 2024: Why brekkie is going places
As on-the-go breakfasts take off, supermarkets are going toe to toe with foodservice players. Who’s winning in the convenience era?
-
NewsMedia Bites 22 July: CrowdStrike, Prime, John Lewis, Ocado
A packed weekend in the papers is led by the IT outages hitting systems around the globe on Friday
-
NewsFiddes Payne restructures after loss of Jamie Oliver contract
This month the company is launching a new range of ambient food products across Albert Heijn stores in the Netherlands, under its own Full of Goodness branding
-
Analysis & Features10 women bringing food marketing and influencer culture together
From the ‘potato queen’ to domestic goddesses and money-savers, female influencers are offering unique perspectives and engaging content
-
Comment & OpinionWhy Sidemen’s Best Cereal is destined for long-term success
If YouTube collective The Sidemen puts its name to a product, young people will buy it
-
NewsThe Sidemen’s Best Cereal secures Morrisons and Iceland listings
The listings come after Best shifted 500,000 boxes of cereal in its first three months