All Brand licensing articles – Page 2
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Comment & OpinionThe Rest Is Entertainment: Richard Osman and Marina Hyde dissect KSI meltdown
Nothing says ‘this doesn’t bother me at all’ like dozens of tweets, reaction posts and fake apology videos in response to ‘this’
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News‘Iceland vs Iceland’ trademark dispute rages on as Iceland Foods begins latest appeal
It’s the third round of legal proceedings in what is now an eight-year legal battle with the Icelandic government over the use of the word ‘Iceland’ in the EU
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NewsMrBeast Lunchly kits for kids criticised by health campaigners
The meal kits are the result of a collaboration between YouTubers MrBeast, Logan Paul and KSI
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Comment & OpinionIs Feastables founder MrBeast a good ally for Tony’s?
Does the association with Donaldson risk tarnishing the noble Dutch brand’s reputation?
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NewsIceland warns rivals not to mimic its ‘iconic’ King Prawn Ring this Christmas
Iceland’s lawyers were ’more than ready’ to take action against products deemed to mimic the 30-year-old product
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NewsSainsbury’s store replaces Co-op on Coronation Street as product placement partnership begins
Sainsbury’s ‘new’ store was announced as the new replacement in April, as part of an expansion of Argos’s existing sponsorship of the show
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Category ReportBreakfast trends 2024: Why brekkie is going places
As on-the-go breakfasts take off, supermarkets are going toe to toe with foodservice players. Who’s winning in the convenience era?
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NewsMedia Bites 22 July: CrowdStrike, Prime, John Lewis, Ocado
A packed weekend in the papers is led by the IT outages hitting systems around the globe on Friday
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NewsFiddes Payne restructures after loss of Jamie Oliver contract
This month the company is launching a new range of ambient food products across Albert Heijn stores in the Netherlands, under its own Full of Goodness branding
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Analysis & Features10 women bringing food marketing and influencer culture together
From the ‘potato queen’ to domestic goddesses and money-savers, female influencers are offering unique perspectives and engaging content
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Comment & OpinionWhy Sidemen’s Best Cereal is destined for long-term success
If YouTube collective The Sidemen puts its name to a product, young people will buy it
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NewsThe Sidemen’s Best Cereal secures Morrisons and Iceland listings
The listings come after Best shifted 500,000 boxes of cereal in its first three months
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NewsSidemen launch exclusive Sides range into Iceland Foods
Iceland has already developed a pipeline of new products that will launch over the coming months, including into new categories
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Category ReportEnergy drinks trends 2024: Can Red Bull outrun Monster?
Energy drinks brands are racing ahead, with flavour innovation, festival appearances and keen pricing broadening their appeal
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Category ReportBread trends 2024: White bread becomes UPF villain
Sliced white bread has become the symbol of the growing ultra-processed foods debate. What impact has that had on sales? And how are brands fighting back?
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Category ReportSnacking trends 2024: Brands fighting UPF allegations
As concerns about ultra-processed food change shopper habits, snacking brands are underlining their better-for-you credentials
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Comment & OpinionPrime’s meteoric rise shows the power of ‘fame’ NPD
The Prime story shows the country wants to be inspired and engaged by our products, says YF CEO Thea Alexander
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Analysis & FeaturesWhat’s gone wrong for Prime, and what next for the viral soft drinks sensation?
The brand’s sales have slumped by more than 50% since the turn of the year
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NewsPrime sales in freefall with bottles reduced in Tesco to just 31p
Sales are down more than 50% in the first quarter of 2024
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Comment & OpinionHow ‘pop stars’ The Sidemen are setting their sights on food
The Sidemen may seem like a bit of fun, and their content certainly doesn’t take itself too seriously. But make no mistake, their commercial ventures are not a sideline