All Brand licensing articles – Page 4
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NewsModern Baker signs three-year licensing agreement with Hovis
The deal will see the brands work together to manufacture, develop and distribute a range of healthier baking products
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NewsThe Sidemen partner with Mornflake to launch cereal brand
The launch will be backed by an advertising campaign starring professional darts player Luke Littler
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Comment & OpinionPrime Energy shows we need stronger regulation to protect children
Long-promised energy drink regulation is simply being ignored, says Barbara Crowther, Children’s Food Campaign manager at Sustain
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RankingsThe UK’s five fastest growing products of 2023
Logan Paul and KSI’s Prime brand shoots into the charts, while Brits made Lost Mary their vaping brand of choice
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NewsPrime planning extensions into vaping, CBD, booze and more
It comes as value sales of Prime’s Hydration and Energy ranges have reached a combined £131.1m
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NewsHeinz Brekkie rolls into 200 locations as part of Eurest deal
In some of the new Eurest locations the brand’s products will be built to order and sold at counters and in others sold from ‘hot hold grab and go towers’
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Analysis & FeaturesThe US food and drink brands who want to recruit you!
Prime, Liquid Death, Feastables… a range of viral US brands have hit UK shelves to huge fanfare. So what’s driving their success, and what can other brands do to appeal to Brits?
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Analysis & FeaturesWhat is Liquid Death and is it about to take the UK by storm?
Liquid Death is well on the way to reaching cult-like status, but where did it come from and why has it become so popular?
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NewsMedia Bites 14 July: Aspartame, Haleon, Prime
A report by the World Health Organisation on aspartame makes headlines this morning, alongside widespread layoffs at Haleon.
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NewsMedia Bites 10 July: M&S/Ocado, Iceland, Sainsbury’s
M&S looks to refresh its ailing Ocado deal, with an Ocado Retail “reset” under way
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NewsSpar to stock MrBeast chocolate bars in exclusive convenience deal
The symbol group has secured a deal to be the range’s convenience distributor until January 2024
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NewsGrocer Gold Awards 2023: SME brand of the year
Applied Nutrition shows it has its finger on the pulse
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NewsInfluencer marketing 101: long-term returns with authentic content strategy
At a time when many nutrition brands are attempting to carry out social media marketing without long-term strategy, now is the time to strike with a low-risk ‘authenticity’ focused plan that could garner long-term returns
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NewsYouTuber MrBeast launches Feastables snack range in UK
There are now two products available via the Feastables UK website: the chocolate and peanut butter bar Deez Nuts, and the puffed rice chocolate bar Crunch
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NewsTesco to stock Prime energy drink from next week
It is understood that Tesco will have an exclusive deal to sell the brand’s latest flavour: strawberry watermelon
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Category ReportCan video games keep energy sales booming?
Red Bull and Monster reckon video game tieups will keep energy drinks flying off shelves. Could they also broaden their appeal?
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NewsCo-op stocking Prime Hydration drinks at 800 stores
The convenience retailer introduced the Blue Raspberry and Ice Pop Prime flavours to its shelves last week
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Category ReportWhat can challengers learn from Prime? Soft drinks category report 2023
Prime has racked up explosive sales thanks to its celebrity status. Does it hold any lessons for other up-and-coming drinks brands?
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Analysis & FeaturesWhich celebrities are adding star power to food and drink?
Logan Paul’s Prime may have made the biggest noise but Ed Sheeran, Lewis Capaldi and even Dolly Parton have leapt aboard the celebrity brands bandwagon