All Brand licensing articles – Page 4
-
Analysis & FeaturesWhat is Liquid Death and is it about to take the UK by storm?
Liquid Death is well on the way to reaching cult-like status, but where did it come from and why has it become so popular?
-
NewsMedia Bites 14 July: Aspartame, Haleon, Prime
A report by the World Health Organisation on aspartame makes headlines this morning, alongside widespread layoffs at Haleon.
-
NewsMedia Bites 10 July: M&S/Ocado, Iceland, Sainsbury’s
M&S looks to refresh its ailing Ocado deal, with an Ocado Retail “reset” under way
-
NewsSpar to stock MrBeast chocolate bars in exclusive convenience deal
The symbol group has secured a deal to be the range’s convenience distributor until January 2024
-
NewsGrocer Gold Awards 2023: SME brand of the year
Applied Nutrition shows it has its finger on the pulse
-
NewsInfluencer marketing 101: long-term returns with authentic content strategy
At a time when many nutrition brands are attempting to carry out social media marketing without long-term strategy, now is the time to strike with a low-risk ‘authenticity’ focused plan that could garner long-term returns
-
NewsYouTuber MrBeast launches Feastables snack range in UK
There are now two products available via the Feastables UK website: the chocolate and peanut butter bar Deez Nuts, and the puffed rice chocolate bar Crunch
-
NewsTesco to stock Prime energy drink from next week
It is understood that Tesco will have an exclusive deal to sell the brand’s latest flavour: strawberry watermelon
-
Category ReportCan video games keep energy sales booming?
Red Bull and Monster reckon video game tieups will keep energy drinks flying off shelves. Could they also broaden their appeal?
-
NewsCo-op stocking Prime Hydration drinks at 800 stores
The convenience retailer introduced the Blue Raspberry and Ice Pop Prime flavours to its shelves last week
-
Category ReportWhat can challengers learn from Prime? Soft drinks category report 2023
Prime has racked up explosive sales thanks to its celebrity status. Does it hold any lessons for other up-and-coming drinks brands?
-
-
Analysis & FeaturesWhich celebrities are adding star power to food and drink?
Logan Paul’s Prime may have made the biggest noise but Ed Sheeran, Lewis Capaldi and even Dolly Parton have leapt aboard the celebrity brands bandwagon
-
NewsPrime Hydration drink back in Aldi stores
The drink sold out almost as soon as it last hit shelves in Aldi, in December
-
Analysis & FeaturesWhat you need to know about generation alpha
Just as you’d got your head around gen Z, a new cohort of tech-savvy youngsters is coming through. But they’re not as screen-bound as you’d think
-
Analysis & FeaturesWhat about the gen Z shoppers on the other end of the phone?
A new generation of influencers are emerging with strong appeal for young consumers. Ahead of The Grocer’s upcoming gen Z conference, what are the benefits and pitfalls of working with them? And who are the most influential in food and drink?
-
Analysis & FeaturesThe eight most influential food and drink influencers of 2023
This list proves you don’t have to be Gen Z yourself to know how to influence
-
NewsViral soft drinks brand Prime eyes move into sports nutrition
It has applied to register its logo with the Intellectual Property Office under class five, covering nutritional supplements, protein shakes and protein bars
-
NewsSainsbury’s confirms limit on Prime energy drink to three per customer
The retailer clarified confusion over the limit placed on sales of the drink
-
NewsHeinz teams up with Ed Sheeran to launch Tingly Ted’s hot sauce
Made from red jalapeno and capsicum chillies, the contain ‘fresh lemon notes, smoky flavours’ and a mix of herbs and spices