All Brand licensing articles – Page 4
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Analysis & FeaturesWhich celebrities are adding star power to food and drink?
Logan Paul’s Prime may have made the biggest noise but Ed Sheeran, Lewis Capaldi and even Dolly Parton have leapt aboard the celebrity brands bandwagon
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NewsPrime Hydration drink back in Aldi stores
The drink sold out almost as soon as it last hit shelves in Aldi, in December
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Analysis & FeaturesWhat you need to know about generation alpha
Just as you’d got your head around gen Z, a new cohort of tech-savvy youngsters is coming through. But they’re not as screen-bound as you’d think
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Analysis & FeaturesWhat about the gen Z shoppers on the other end of the phone?
A new generation of influencers are emerging with strong appeal for young consumers. Ahead of The Grocer’s upcoming gen Z conference, what are the benefits and pitfalls of working with them? And who are the most influential in food and drink?
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Analysis & FeaturesThe eight most influential food and drink influencers of 2023
This list proves you don’t have to be Gen Z yourself to know how to influence
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NewsViral soft drinks brand Prime eyes move into sports nutrition
It has applied to register its logo with the Intellectual Property Office under class five, covering nutritional supplements, protein shakes and protein bars
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NewsSainsbury’s confirms limit on Prime energy drink to three per customer
The retailer clarified confusion over the limit placed on sales of the drink
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NewsHeinz teams up with Ed Sheeran to launch Tingly Ted’s hot sauce
Made from red jalapeno and capsicum chillies, the contain ‘fresh lemon notes, smoky flavours’ and a mix of herbs and spices
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NewsSainsbury’s confirms it is listing Prime Hydration drink this week
The listing includes a new limited edition Orange and Mango flavour
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NewsMedia Bites 20 February: Tesco, BrewDog, Morrisons, Planet Organic
Tesco is to kick off a review of its presence in the UK banking sector - a move that could lead to a sale of the business
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NewsMorrisons confirms plans to stock Prime Hydration drink, and could be joined by Sainsbury’s
Prime is listed on the internal stocking systems of both retailers, according to Prime Tracker UK
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NewsTesco shuns Prime energy drink (for now) over supply concerns
Consumer demand for Prime has reached fever-pitch over the past few months, with the sporadic nature of supply seemingly fuelling the hype
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NewsSpar retailers accused of profiteering on Prime energy drink
A Prime Tracker UK poll found 44.1% of Spar shoppers had seen or paid over the £2.99 rsp per bottle
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NewsPrime drink stock updates app fed by store and DC ‘insiders’
The Prime Tracker UK app also sources stock information through phoning stores and photo submissions from users
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NewsMedia Bites 11 January: Unilever, Amazon, Majestic Wine
The stockpicker Terry Smith has raised questions about a spree of acquisitions struck by Unilever in a further attack by the star fund manager on the FTSE 100 consumer goods giant
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News£100 Prime cans convenience store unbanned from TikTok
TikTok said the removal of the account for violating its community guidelines had been a mistake
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NewsMedia Bites 3 January: Hospitality, footfall, shop closures
All the retail and fmcg news from the last few days as 2023 gets underway.
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NewsIceland Foods loses appeal in ‘Iceland vs Iceland’ trademark dispute
The ruling is the latest chapter in the frozen food retailer’s long-running trademark dispute with the Icelandic government
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Comment & OpinionPrime sports energy drink: what’s the secret of its success?
Prime may seem like a standard sports drink, but YouTubers KSI and Logan Paul have quickly created a sales phenomenon