Aldi has dropped a 10-second teaser confirming the return of its much-loved Christmas character Kevin the Carrot – marking his 10th anniversary with a romantic new storyline.
The short clip shows Kevin and Katie’s dog, Caulidog, waiting outside a snow-covered house, carrying a diamond ring on its collar. In a Love Actually-inspired cue-card moment, Kevin appears to ask Katie the big question.
“We know how much our customers adore Kevin, and this year, to mark his 10th anniversary, we wanted to bring an extra sprinkle of magic and romance to his story,” said Julie Ashfield, chief commercial officer at Aldi UK.
“This teaser sets the stage for a truly heartwarming Christmas, reminding us all that love is at the heart of the festive season. We can’t wait for everyone to join Kevin and Katie on their journey and see what other surprises we have in store.”
Aldi fans will have to wait to see whether Katie says yes, as the teaser sets up the first of three instalments in Aldi’s 2025 festive campaign, launching today (3 November) at 8:15pm. The following episodes will roll out across the season, continuing Kevin and Katie’s story.
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