Reformulation revolution: how can fmcg fuse health and enjoyment?

Today’s consumers are no longer willing to choose between health and enjoyment. They expect both, delivered through the products they already know, trust and buy.

As retailers work towards mandatory health targets, reformulation has become a strategic priority. Protein and fibre offer valuable opportunities to improve nutrient profile scores while aligning with evolving shopper demand. Meanwhile, taste, affordability and accessibility remain non-negotiable.

In a market where repeat purchase is the ultimate measure of success, Kerry’s market and nutrition experts reveal how brands and retailers can create products that deliver on consumer expectations and keep their health claims credible and compliant.

Watch now.