At over £164m in sales, the protein bar market is leading the charge when it comes to protein-rich snacking both at home and on–the-go. However, other products are now beginning to make their mark.

Here, sports therapist and athletes coach Tremaine Gilling discusses the recent performance of protein bars with Grenade head of planning & execution Amelia Collins, and discovers that the company has plenty of cool moves to shake up the category for years to come. 

Watch now.