The protein bar category has seen amazing growth over the past few years and Grenade has been at the forefront of developments. But as it evolves rapidly, how is the brand moving the protein category forwards?
As protein bars expand their presence beyond traditional fitness-focused consumers to a wider audience, Grenade’s UK sales director Rachel Austerberry and head of brand Alex Dickens have some timely advice for retailers on how they can maximise the protein category and drive sales forward, as well as revealing why Grenade is not content to rest on its laurels and will be cracking on with some exciting plans.
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At Grenade, we get it done! We’re the UK’s No.1 best-selling protein bar brand and provide a range of delicious healthier snacks that have NO compromise on taste. Our high protein, low sugar bars and creamy shakes are guilt-free indulgence and the perfect treat, loved by customers across the UK.View full Profile
