All Video articles – Page 6
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Comment & OpinionFrosty Jack’s has handy solution to brand ambassador problem
It’s tricky to market ‘cheap booze’, but Frosty Jack’s has come up with an ingenious approach
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Comment & OpinionShaken Udder’s judge sets the bar for courtroom fun
Shaken Udder is making its TV debut with an ad called ‘Do what makes you happy’ – set in a courtroom
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Big InterviewsDeliveroo’s Will Shu on AI, overtaking Ocado and rapid delivery
Speaking at the Food & Drink Expo in Birmingham, Deliveroo’s CEO and co-founder Will Shu sits down with The Grocer to talk Deliveroo’s past, present and exciting future
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Comment & OpinionMarmite’s elaborate faux documentary causes confusion
We meet parents-to-be submitting to hospital tests to see if their babies will be Marmite lovers or haters
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Comment & OpinionTango joins in parody fun to gain illicit-feeling edge
Irn-Bru has set a high bar with its movie parodies. Now another purveyor of orangey drinks is getting in on the act
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Comment & OpinionGeorge meets Brits to sing the praises of New York’s bagels
George is over here – and he’s not particularly happy about it
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Comment & OpinionAward-winning Vanish ad provides insight into autism
This intriguing ad has won Channel 4’s Diversity in Advertising Award
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VideosBritain’s Biggest Brands enters physical world
The Museum of Brands features The Grocer’s up to date list of Britain’s Biggest Brands 2023
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ProfilesFortnum & Mason’s Tom Athron wants the grocer to remain relevant – but not through cutting prices
The luxury grocer has revamped the third floor of its Piccadilly flagship store in what is the ‘best expression’ of Athron’s vision for Fortnum’s
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Comment & OpinionGalaxy plays up its charitable credentials
The Mars brand, formerly focused on indulgence and the value of “me time”, is these days playing up its charitable credentials
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Comment & OpinionIrn-Bru takes it to the wire with latest film parody
Irn-Bru’s movie-inspired ads keep coming. This one takes us into thriller territory
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Promotional VideosHow Grenade continues to take the healthy snacking category by storm
Grenade is known for its highly effective, disruptive tactics. Here, head of grocery Luke Morgan reveals how the brand continues to keep itself on the upward trajectory.
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Comment & OpinionTesco adds Smile-style horror to Clubcard Prices campaign
The ad is vaguely traumatic – and completely arresting
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Comment & OpinionDoritos heads to the sofa for animalistic snacking session
Doritos has joined Pringles in rolling out a sofa-based animal ad
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Comment & OpinionPringles’ hamster distracts us from healthier snacking
Pringles is plugging its non-HFSS multigrain variant, but keeping quiet about how better-for-you it is
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Comment & OpinionGü takes us on a smooth jazz deep dive
What better way to communicate indulgence in a dessert than by immersing your audience in it?
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Comment & OpinionMaya Rudolph steps in for M&M’s rested ‘spokescandies’
A year ago we reported on M&M’s move to make its choc characters ‘more relevant’
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Comment & OpinionReese’s pervy shoe spot feels strangely British
Establishing a sense of humour is a great way to make a brand feel familiar
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Comment & OpinionEdgar Wright’s effort for McDonald’s raises eyebrows
This ad is distinctively the work of Wright, whose choreographic and editing skills are his strongest suits
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Comment & OpinionThe year in cartoons: The Grocer’s Christmas Tinkle 2022
These are your biggest stories of the year, told in pictures