Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, JεB and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.
Celebrating life, every day, everywhere.
Promotional FeaturesMaximising brand power to capitalise on the rising treat occasion
Despite economic uncertainty, demand for quality drives premiumisation. Brands like Baileys capitalise on this with popular licensed products, boosting year-round retail sales of high-quality treats.
Promotional FeaturesWhy the rise of alcohol-free and low-alcohol drinks cannot be ignored
With the low- & no-alcohol category gaining increasing traction in the UK, retailers cannot ignore the trend, as consumers are demanding more varied drinks options to fit in with a broader set of occasions. And trusted brands are the backbone of that growth, says Diageo.