All Video articles – Page 3
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NewsOriginal Source’s AI generated TV ad boosts sales and sentiment
Original Source’s 37-second TV commercial features 70% AI created content
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NewsRibena unveils ‘heritage’ inspired rebrand and £7m push to reverse sliding sales
It comes with sales of Ribena having slid by 0.6% to £122.7m, on volumes down 2% last year
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Comment & OpinionSpanish star Bonmati helps Snickers stamp out diving
Snickers’ ‘You’re Not You When You’re Hungry’ campaign has previous with football. Now the push has its first female footy star
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Promotional VideosHow premiumisation is fueling the alcohol-ready-to-drink category
The alcohol ready-to-drink category is experiencing phenomenal growth, now worth £630m in the UK. In this video, we speak to industry experts to dig into the trends and consumer behaviours that are driving this category
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Comment & OpinionSipsmith swaps out swan to serve up sonic symphony
Sipsmith mascot Mr Swan isn’t back, but when is the threequel ever the best film?
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Promotional VideosKids’ snacking: Where health meets fun
How can pack lunchboxes and snacks satisfy parents’ nutritional concerns while exciting kids? In this video we share industry insights from Bel UK on how parents can balance health and fun when it comes to kids’ snacking.
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Comment & OpinionHeineken’s F1 movie stars fail to deliver thrills
Despite having Brad Pitt and Damson Idris’s new F1 movie to work with, Heineken’s ad is a miss
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Comment & OpinionKenco performs a positivity turnaround in Parkrun push
It’s bold for Kenco’s new ad to adopt the resentful mutter of the night owl, sneering at the “chirpy dispositions” of the runners we see warming up
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Comment & OpinionWho Gives a Crap short film showcases inspiring charity work
The film tells the story of Antonate Akinyi Ondewe, whose childhood experience led her to become a sanitation worker with Fresh Life
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Comment & OpinionBartender Mads Mikkelsen shows love for Campari
Mads Mikkelsen adds a twist of menace to the ‘too good to share’ concept
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Promotional VideosHow retailers and brands can reignite the yoghurt category
With sales of children’s yoghurts lagging and dietary deficiencies growing, how can brands and retailers work together to address misconceptions and help consumers fall back in love with kids’ yoghurts?
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Comment & OpinionSolo Coffee finds gruesome way to explain coffee concept
A group of women chuckle over the ‘I like my men how I like my coffee’ concept - then things go wrong
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NewsWATCH: Ocado ditches ‘Just For You’ jingle in new advert
The online supermarket has launched a new brand platform called ‘Life Delivered’
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Promotional VideosFrom bars to shakes: how Grenade is leading the charge in protein
The protein bar market is evolving fast and Grenade is driving it forward. Hear how the brand plans to stay at the forefront of the market and help retailers boost sales.
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Comment & OpinionCarlsberg targets specific supporters with Liverpool FC can campaign
Carlsberg is celebrating Liverpool’s title… from 2005
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NewsMorrisons shouts about fresh credentials with Clarkson’s Farm sponsorship
The deal will see a 10-second Morrisons ident with the strapline ‘Clarkson’s Farm, brought to you by Morrisons’ shown at the start of each episode
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NewsYouTube star Niko Omilana launches Shades confectionery brand
A trio of packs will hit shelves this month, all featuring gummies in the shape of sunglasses
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Analysis & FeaturesFirst look: inside Asda’s new standalone George store
Ahead of its grand opening on Saturday 10 May, The Grocer takes a look inside Asda’s new standalone George store, based at Crown Point Retail Park in Leeds
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Comment & OpinionOlivia Colman stages a Warburtons crumpet heist
Oscar winner Olivia Colman plays on her nice-gal image by posing as a bolshy representative of the ‘Department of National Treasures’
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NewsPG Tips hits reset by bringing back Monkey mascot
Monkey appears alongside British actor and Rivals star Emily Atack