All Industry Insight articles – Page 9
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Comment & OpinionAs AI assumes what shoppers want, prepare for a post-screen world
Screenless commerce is becoming the default, and brands need to be ready, says Donna Buckingham, head of client management at Cheil UK
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Comment & OpinionWhy millennial men are the next big health & beauty consumers
According to our new research the audience most likely to increase their spending in health & beauty is millennial men, says Pauline McGowan, head of strategy, The Nursery Research & Planning
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Comment & OpinionWhy we need a debate about food and drink packaging
Consumers want to know more about what their packaging is made of, says Sean Murphy, MD at Encirc. Could ‘chemical’ symbols be the answer?
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Comment & OpinionWhy desire is the most underrated asset in grocery
Grocery brands don’t have a loyalty problem – they have a desire problem, says Helen Firth, executive director of brand strategy at Landor
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Promotional FeaturesThe only way isn’t up: Driving value through price
Consumer spending remains under pressure, which means pricing must work harder than ever before. Here, experts reveal how, when used as a strategic lever to align with demand rather than a blunt tool, price can unlock value in surprising ways.
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Comment & OpinionDash does different with polyamory-based campaign
Dash’s drinks might have short ingredient lists, but this ad focuses on what it has packed inside
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Comment & OpinionHyper-unreal AI food video trends tap into human brain’s dark side
Two foodie trends in AI-generated short-form content are emerging: cutting glass fruit and feeding food to itself
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Comment & OpinionTime to get creative in the battle for ‘share of stomach’
It would be a mistake for any business to fail to keep their finger on the pulse of what ‘the other side’ is doing, says Nicola Knight, head of away from home retail insight at IGD
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Promotional FeaturesHow refreshment products are beating the odds
The dynamics in oral refreshment are shifting, driven by changing consumer needs and the recent shake-up in HFSS compliance in the confectionery category. So how can retailers capitalise?
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Comment & OpinionSpanish star Bonmati helps Snickers stamp out diving
Snickers’ ‘You’re Not You When You’re Hungry’ campaign has previous with football. Now the push has its first female footy star
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Comment & OpinionThe Secrets of TikTok Shop: Untold points to an addictive shopping habit
Brands and retailers are clambering to be part of TikTok Shop. It’s little wonder
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Comment & OpinionThe common survey pitfalls that pollute consumer insight
It’s important we don’t debase gold-standard shopper data with the impurity of rubbish surveys, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionSipsmith swaps out swan to serve up sonic symphony
Sipsmith mascot Mr Swan isn’t back, but when is the threequel ever the best film?
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Comment & OpinionSomebody Feed Phil: food adventurer tucks into Tbilisi’s art-like cheesy bread
Series eight of the globe-trotting programme hit Netlix this week
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Promotional VideosKids’ snacking: Where health meets fun
How can pack lunchboxes and snacks satisfy parents’ nutritional concerns while exciting kids? In this video we share industry insights from Bel UK on how parents can balance health and fun when it comes to kids’ snacking.
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WhitepapersGeneration Flex: How Gen Z shoppers are redefining the grocery aisle
Generation Flex is rewriting the rules of the grocery aisle. From flexitarian habits to viral food trends, this 13- to 28-year-old cohort blends values with indulgence, reshaping how and why they shop, one basket at a time.
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Comment & OpinionHeineken’s F1 movie stars fail to deliver thrills
Despite having Brad Pitt and Damson Idris’s new F1 movie to work with, Heineken’s ad is a miss
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Comment & OpinionWhat in the World podcast challenges protein’s popularity
Protein is pumped into everything these days from breads and cereals to Snickers and Babybel
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Comment & OpinionIn negotiations? Make sure you know GSCOP and competition law
Darren A Smith of Making Business Matter on some horror stories from his travels training suppliers
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Comment & OpinionWhy speciality ingredients are attracting investor interest
The speciality ingredients sector is becoming increasingly central to food and beverage companies, says Tom Cunningham, director & European ingredients lead, and Alex Masters, MD & co-head of consumer Europe, at Lincoln International