All Industry Insight articles – Page 11
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Comment & OpinionStop digging with the assumption shovel and open up your next negotiation
The assumption shovel is shaped by your past experiences, biases and expectations
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Analysis & FeaturesWill IGD’s role derail food strategy before it’s even started?
IGD CEO Sarah Bradbury’s role as co-secretariat to the Food Strategy Advisory Board has caused a stink. How can she get industry behind her?
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Category ReportHealthy competition: trends in breakfast & brunch 2025
The likes of oats and yoghurt are winning share as Brits try to eat healthier in the morning. Where does that leave breakfast staples?
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Comment & OpinionAfter Dubai chocolate, what’s the next big trend from the Middle East?
There are two other Middle Eastern ingredients which could become the next big thing in the , says Alice Pilkington, principal analyst at Mintel Food & Drink
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Promotional VideosHow heritage cereal brands reconnect with modern consumers
Faced with consumers forgetting what makes their breakfast cereal special, Weetabix successfully realigned its media strategy through consumer research, resulting in significant improvements in brand health metrics and consumption.
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Comment & OpinionLessons from a startup founder: don’t get lost in your story
There are three stages of building a consumer-focused brand, which all have a different goal and methodology, says Joe Woolf, founder of Tasty Mates and head of retail at HomeCooks
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Comment & OpinionGossipy J2O gives pubgoers the juice
J2O’s witty, efficient ad generates extra laughs via repeated viewings
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Comment & OpinionFuture of Food: Science Museum showcases fixes for a booming population
Visitors are taken through examples of how technology can be used to feed a booming global population while still protecting the planet
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Comment & OpinionWhy is Unilever spinning out its ice cream business?
The reason for the ice cream separation is that there are few synergies with the rest of Unilever’s portfolio, says Warren Ackerman, head of European consumer staples research at Barclays
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Comment & OpinionCo-op’s new micro chain is a ‘game-changer’ for UK grocery
Co-op’s new venture is a major change of pace for a convenience food-to-go offer, with the concept positioned as a standalone foodservice operation
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Comment & OpinionThe surprising power of a £20.12 price tag
Pricing success comes from being informed and intentional, says Sophie Bailey, MD at Acuity Pricing
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Comment & OpinionHFSS brands must resist rewinding the clock on price promotions
Many brands fall into a trap: relying too heavily on deep discounts, competing purely on price, and ultimately entering a race to the bottom, says Lorna Hawtin, chief strategy officer at Zeal
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Category ReportThe big Halloween weekender: trends for Halloween 2025
With Halloween 2025 falling on a Friday, retailers are gearing up for major sales of party lines. Which ones are likely to be the biggest hits?
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Comment & OpinionDigital health service Numan makes food the bad guy
Buffet Boy is an outputtingly oleaginous chap, whose outfit is comprised largely of unhealthy foods
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Comment & OpinionSorted Food stunt finally answers ‘too many cooks’ conundrum
The Sorted duo lug a pressure cooker pot around London over 24 hours, stopping at the capital’s best restaurants, where chefs make their mark on a chicken broth
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Comment & OpinionHow big fmcg company cutbacks are putting innovation at risk
With recent pullbacks on investment, Caleño Drinks founder Ellie Webb fears innovation will continue to stall
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Comment & OpinionSip, share, repeat: drinks brands market feelings, not flavours
A sense of identity is what sells drinks in today’s scrolling economy, says Karl Gilbert, creative head at BBD Perfect Storm
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Comment & OpinionPressured parents need help with the mealtime mental load
As we enter the school summer holidays, the pressures on parents intensify as many struggle to decide what to feed their family, says Helenor Gilmour, director of strategy at Beano Brain
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Comment & OpinionPowerPoint is a necessary evil. But it doesn’t have to be dull
Strive for fewer words, fewer numbers, and fewer slides, says Jeremy Garlick, partner at Insight Traction
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Promotional FeaturesWhy today’s promo shoppers want more than just a discount
Today’s consumers are more than just discount chasers and those brands that rely on outdated promotional playbooks risk falling behind. Discover how to adapt to this new generation of promo shoppers to gain not only sales, but long-term loyalty.