The wellness paradox: health matters, but value matters more

Holland and Barrett  H&B-Victoria-2-222 superfoods suppliments

UK shoppers are the most budget-conscious in the world when it comes to wellness, says Alex Heffernan, insight manager for health, beauty and personal care at NIQ

“Are you beach body ready?”

2025 marks 10 years since regulators pulled Protein World’s infamous billboard from the London Underground.

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