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Get out of your business bubble and spot the baby elephants
By Jeremy Garlick2025-10-17T07:22:00
Identify the biggest issues and ignore the hype. Then put a plan in place, says Jeremy Garlick, partner at Insight Traction
In 2005 I headed up the insight team at Sainsbury’s. We were a year into the Making Sainsbury’s Great Again turnaround. Working hard. Then someone from Nielsen came to see me, with a presentation, predicting that Aldi and Lidl were going to grow significantly, and explaining how.
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