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Retailers should learn how to actually sell retail media
By David Sables2025-09-24T08:40:00
Retailers are not making a great fist of the retail media opportunity because they have not tailored it to the needs of suppliers, says David Sables, CEO of Sentinel Management Consultants
There is no doubt the most dynamic shift for grocery retailers in the past decade has been the establishment of the retail media (RM) ‘product’.
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