All Industry Insight articles – Page 6
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Comment & OpinionThe common survey pitfalls that pollute consumer insight
It’s important we don’t debase gold-standard shopper data with the impurity of rubbish surveys, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionSipsmith swaps out swan to serve up sonic symphony
Sipsmith mascot Mr Swan isn’t back, but when is the threequel ever the best film?
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Comment & OpinionSomebody Feed Phil: food adventurer tucks into Tbilisi’s art-like cheesy bread
Series eight of the globe-trotting programme hit Netlix this week
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Promotional VideosKids’ snacking: Where health meets fun
How can pack lunchboxes and snacks satisfy parents’ nutritional concerns while exciting kids? In this video we share industry insights from Bel UK on how parents can balance health and fun when it comes to kids’ snacking.
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WhitepapersGeneration Flex: How Gen Z shoppers are redefining the grocery aisle
Generation Flex is rewriting the rules of the grocery aisle. From flexitarian habits to viral food trends, this 13- to 28-year-old cohort blends values with indulgence, reshaping how and why they shop, one basket at a time.
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Comment & OpinionHeineken’s F1 movie stars fail to deliver thrills
Despite having Brad Pitt and Damson Idris’s new F1 movie to work with, Heineken’s ad is a miss
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Comment & OpinionWhat in the World podcast challenges protein’s popularity
Protein is pumped into everything these days from breads and cereals to Snickers and Babybel
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Comment & OpinionIn negotiations? Make sure you know GSCOP and competition law
Darren A Smith of Making Business Matter on some horror stories from his travels training suppliers
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Comment & OpinionWhy speciality ingredients are attracting investor interest
The speciality ingredients sector is becoming increasingly central to food and beverage companies, says Tom Cunningham, director & European ingredients lead, and Alex Masters, MD & co-head of consumer Europe, at Lincoln International
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Comment & OpinionCan brands make fibre as cool as protein?
People get enough protein, meaning high-fibre claims have greater commercial potential, says Jonny Forsyth, senior director of Mintel Food & Drink Research
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Analysis & FeaturesFrom jingle to sonic logo: how sonic branding is evolving
The ‘jingle’ may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving in the modern media landscape?
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Promotional FeaturesReconsidering responsibility for cybersecurity in retail
Cyber attacks on the UK’s biggest supermarkets are becoming more frequent, more disruptive and more costly. Explore why it’s time for retailers to rethink not just their cyber defences, but who in the business is responsible for them.
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Category ReportOwn label shines: trends in own label 2025
Private label is grocery’s star performer, winning value share from brands thanks to exclusive and premium lines
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Comment & OpinionNestlé and Unilever are kickstarting a tough new strategic era
Fmcg CEOs are learning to better pick their battles and prioritise finite resources, says Warren Ackerman, head of European consumer staples research at Barclays
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Comment & OpinionKenco performs a positivity turnaround in Parkrun push
It’s bold for Kenco’s new ad to adopt the resentful mutter of the night owl, sneering at the “chirpy dispositions” of the runners we see warming up
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Category ReportSink or swim? Trends in oils 2025
Brits have scratched olive oil off their shopping lists and switched to cheaper cooking oils as prices have hit record highs. Now they’re levelling off, how can retailers and suppliers tempt shoppers back?
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Comment & OpinionWho Gives a Crap short film showcases inspiring charity work
The film tells the story of Antonate Akinyi Ondewe, whose childhood experience led her to become a sanitation worker with Fresh Life
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Comment & OpinionHave we reached a turning point in online profitability?
Retailers are under pressure to make online work harder, says Michaela Jay, insight manager at IGD
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Category ReportWhy rice is on a roll: trends in rice, noodles & pulses 2025
Sales of rice & pulses are booming, as is the hype on TikTok about them being the ultimate low-cost carb. But is price the only factor?
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Comment & OpinionWhat the M&S cyberattack tells us about modern crisis comms
In an era where engagement, not accuracy, determines reach, crisis comms cannot be confined to corporate statements and press releases, says Scott Sadeghian-Tehrani, media strategy director at 26PMX