All Industry Insight articles – Page 6
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Promotional FeatureHow provenance and quality are influencing food and drink purchase decisions
With British consumers increasingly seeking reassurance and transparency on the origins and production of their food and drink, a study in Wales has highlighted how important this has become – and how it translates back down the chain to the country’s producers.
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Comment and OpinionOffer shoppers reliability and comfort in uncertain times
With squeezed incomes, consistency and familiarity have taken over an explorer mentality, says Ben Black, head of fmcg at Verlinvest
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Comment and OpinionIs Veganuary too challenging for shoppers?
The month of resolutions and abstinence is almost over. The small percentage of Brits who endured January sans animal-derived products, however, should be praised
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Profiles and QandAsMy food & drink job: Natalie Phillips, PR & social media, M&S
’I moonlight as one of M&S’s most iconic characters – Percy Pig’
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WebinarWATCH: Navigating the ultra-processed food debate
Watch our webinar on demand for an in-depth discussion on the fast-evolving debate about ultra-processed foods as our panel of experts share their insights and dive into exclusive consumer data.
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Comment and OpinionFlavour fusion and tropical tastes: Pinterest’s next big food & drink trends
Escapism and fun are firmly at the heart of food and drink for 2024, says Tom Tully, retail lead at Pinterest UK
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Comment and OpinionHow to master prize promotions and boost engagement
The world of promotions can be difficult to navigate and legal issues are all too frequent, says Jeremy Stern, CEO of PromoVeritas
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Profiles and QandAsMy Alternative CV: Honestly Tasty’s Michael Moore on cheese, pirates and carbon emissions
’If I could change one thing in grocery, I would make carbon emissions labelling mandatory’
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Comment and OpinionMarks & Spencer, TikToks and a throwback hit
The concept apparently came from the shop floor, with M&S retail sales manager Jack Norbury submitting a request to CEO Stuart Machin for a song store teams could use on their TikTok accounts
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Comment and OpinionHow to turn data to earn e-commerce mastery
Data isn’t just information – it’s the veritable compass guiding your ship to success, says Gerry McNicol, CEO at Distil
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Category ReportMega-egg trend dominates Easter NPD launches
Brands and retailers are super-sizing Easter eggs for this year’s festivities – at a higher price per kilo than smaller treats. Why?
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Profiles and QandAsMy food & drink job: Stuart Cant, meat hygiene inspector, Food Standards Scotland
Meat hygiene inspector Stuart mythbusts abattoir work and advises new starters to go for roles with training opportunities
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Promotional FeatureWhy education is key to tackling the oral health crisis of the nation
With NHS dentistry in the UK facing unprecedented levels of pressure, how can retailers help close the knowledge gap when it comes to shoppers’ oral health? We hear from Haleon on a new project in Tesco stores with this question in mind.
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Profiles and QandAsMy Alternative CV: Lucky Saint’s Sarah Walley on beer, data and Ginger Spice
Lucky Saint’s Sarah Walley wants ’more affordable access to the wealth of shopper data retailers hold, to help smaller brands inform their retailer strategies’
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Comment and OpinionWhat Sephora can teach supermarkets about loyalty
Sephora has created a sense of trust and belonging for customers, says Stephen Haggarty, executive partner – creative at Yonder Consulting
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Profiles and QandAsMy food & drink job: Alvagh Johnson, NPD manager, Pollen & Grace
’My signed copy of Nigella’s How to be a Domestic Goddess is still one of my most prized possessions’
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Profiles and QandAsMy Alternative CV: Müller’s Jonathan Piper on Wolves, Weimaraners and yoghurt
’There are so many inspiring people within Müller and our industry and I get real energy from their different backgrounds’
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Profiles and QandAsMy food & drink job: Joe Farrar, senior brand manager, Oggs
‘Every 50ml of our egg alternatives we sell removes the need for a chicken egg’ says plant-based brand manager Joe
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Comment and OpinionWhen ads don’t sell alcohol, participation is the answer
Alcohol advertising doesn’t have enough focus on building the brand in the cultural spaces between people, says Ben Essen, chief strategy officer at global creative network Iris
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Promotional FeatureHow to elevate your checkout experience
In an era where self-checkout is the retail norm, discover the keys to meeting shopper needs and creating a frictionless retail experience.