Health and wellbeing considerations are influencing consumer’s purchasing decisions across the entire store. So, how can grocery play it smart and win with wellness and wellbeing in 2026?
Wearable tech. Mood-boosting fragrances. Sleepmaxxing.
Whether it’s in beauty, personal care or household, health and wellbeing trends increasingly influence what consumers buy – and where.
More than half of UK consumers say they would browse a dedicated health and wellness hub in retail stores, and over a third have bought products marketed for sleep support. More than three quarters have a skincare routine and 65% say they actively look at their protein sources.
It’s a clear opportunity for grocery retailers and fmcg brands, but serving today’s wellness-conscious shoppers is no mean feat. Trends change quickly, so ranges can look out of date fast. Today’s on-trend ingredient or gadget could be collecting dust on the shelf tomorrow. Affordability also remains a concern for many shoppers, limiting demand for more premium products.
So, how can grocery play it smart and win with wellness and wellbeing in 2026?
For this Grocer Vision webinar, we are bringing together experts from the worlds of consumer insight, health, food and non-food for a data-led look at the biggest health and wellbeing trends for 2026, and how grocery can make the most of them.
We’ll also explore what different consumer groups are looking for, including Gen Z and the over-55s, and pinpoint opportunities for brands and retailers to work across categories and activate health and wellbeing across the store.
Plus, you’ll get a chance to put your questions to our expert panel.
Click here to register and join us on 11th September.
Meet the panel:
Thomas Bassett, global channel & customer director, Haleon
Thomas Bassett is the Global Channel & Customer Director – Oral Health, responsible for driving strategic growth across global markets through optimised Channel performance and Customer engagement. He leads the alignment of the Haleon Oral Health Brand strategies with Retail execution overseeing Customer-centric programs and strategy.
Rachel Chatterton, director of product, Holland & Barrett
Rachel began life as a food buyer at Sainsburys looking after categories such as soft drinks, confectionery and crisps. Her career continued at Pret a Manager as a category buyer, and her next 6 years at Starbucks Coffee, creating beverage strategies before setting up an innovation function within EMEA leading beverage development for 43 countries including opening their flagship roastery in Milan. Rachel held the position of Head of New Product Development for M&S. In 2022 Rachel joined Holland and Barrett to lead the development and transformation of the H&B food and beverage offer.
Ben Davies, founder, Vypr
Ben Davies is the founder of Vypr, a leading product intelligence platform that helps brands make smarter, faster product decisions using real-time, data-driven insights.
Starting his career as a buyer for Sainsbury’s and Co-op, Ben developed a deep understanding of consumer behaviour in the food and drink industry, which sparked his passion for driving innovation through data. His entrepreneurial journey spans over two decades, during which he founded five successful businesses across the technology and fmcg sectors.
With Vypr, Ben set out to transform the product development process by providing brands with fast, cost-effective insights that reduce risk and accelerate success. Vypr has rapidly grown into one of the UK’s fastest-growing tech companies and has expanded into international markets, including wider Europe, North America and Australia.
Barthy Walsh, founder and CEO, Ordo
Barty Walsh is the founder of Ordo, a modern oral care brand on a mission to make better oral care more accessible. Since launching Ordo, Barty has challenged both the category and traditional approaches to personal care, focusing on innovation, quality, and accessibility.
Under his leadership, the brand has grown rapidly, offering solutions that resonate with today’s health-conscious, eco-aware consumers. Ordo is now sold across major UK retailers including Tesco, Sainsbury’s, Morrisons, Waitrose, and Argos, as well as in the US at Walmart, Target, CVS, and Walgreens. With a sharp eye on consumer behaviour and industry shifts, Barty brings valuable insight into the evolving personal care and wellbeing landscape.
At The Grocer’s 2026 Wellbeing Trends webinar, he will share thoughts on how personal care is becoming more mainstream, value-driven, and integrated into lifestyle habits. From preventative wellness to the blurring of beauty and personal care.
Julia Glotz, moderator
Julia is a writer, editor and consultant specialising in food and drink, with more than 15 years’ experience working in trade media. She was on staff at The Grocer for nine years, including five years as managing editor.
Register now to join the Grocer Vision webinar on 11th September at 11am.
