Generative AI is transforming how grocery products are found and purchased online.

As consumers increasingly rely on AI search and summaries when researching, comparing and buying products, traditional ecommerce marketing tactics are becoming less and less relevant.

And that’s just the start. The emergence of AI agents able to autonomously complete tasks such as online grocery shopping suggests we’re about to see an even more radical shift in online buying habits.

So, what does all this mean for grocery retailers and brands? What are the risks and opportunities? And what will it take to build meaningful relationships with consumers in this brave new world of zero-click search and agentic AI?

Register here for our free webinar on 15 October

For our latest Grocer Vision webinar, we are bringing together experts from the cutting edge of online commerce, artificial intelligence and food & drink to explore how the latest AI innovations are set to play out in online grocery – and how brands and retailers can make the most of them.

We’ll unpick how consumer habits and expectations are changing, detail how omnichannel and DTC strategies need to evolve, share exclusive case studies and explain why ‘unified commerce’ is becoming such an important watchword for the industry.

Plus, you’ll get the chance to put your burning questions to our panel.

Meet the panel:

Toby Flenley, AI retail lead, Google Cloud

As the AI Go-to-Market Lead at Google Cloud, Toby specializes in bringing cutting-edge artificial intelligence solutions to the Retail & CPG market. With a career rooted in retail technology, he previously led European sales for First Insight, using AI and predictive analytics to infuse the voice of the consumer into retail merchandising, pricing and product design. This builds on extensive experience at tech leaders like Oracle Retail and IBM, where he focused on enterprise solutions for commerce, customer engagement, and order management.

Linda Ellett, head of consumer, retail & leisure, partner, KPMG UK & Switzerland

Linda ensures KPMG stays attuned to the issues that matter most to retail and consumer clients, drawing on the firm’s breadth of expertise to deliver meaningful solutions. As Global Lead Partner for several of KPMG’s most prominent clients, she works closely with leadership teams to understand their strategies and priorities, bringing the right expertise both on request and proactively - whether to unlock growth opportunities or mitigate risks. In 2014, Linda co-founded KPMG UK’s C-Suite Leadership Programme, a distinctive development experience designed for executives on the cusp of board level at FTSE100 and equivalent organisations. More than 200 senior leaders have since taken part in this immersive programme, which focuses on building leadership capability in an era of disruption and rapid change. Through her work, Linda helps senior executives anticipate the trends shaping the future, offering cross-sector insight and perspective to support her consumer and retail clients to make things happen.
 

Shiri Mosenzon Erez, chief product officer, commercetools

As chief product officer, Shiri leads the evolution and innovation of the company’s composable commerce products in the age of AI. With over 16 years of product leadership experience, she has a proven track record of delivering impactful, customer-focused solutions and advancing product strategy in fast-growing technology environments. Before joining commercetools, Shiri was Chief Product Officer at Ocado Technology and held senior product leadership roles at Fabric and Tesco. She is known for her ability to align product vision with emerging customer needs and drive innovation that creates measurable business value.

Julia Glotz, moderator

Julia is a writer, editor and consultant specialising in food and drink, with more than 15 years’ experience working in trade media. She was on staff at The Grocer for nine years, including five years as managing editor.