All Industry Insight articles – Page 2
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Comment & OpinionThink local to improve Britain’s high streets
If Labour is to rejuvenate our high streets, it needs to think carefully about the marketing and creative propositions that will thrive in this new future, says Fergus McCallum, CEO at creative agency TBWA\MCR
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Category ReportPlant-based trends 2024: Going back to basics
‘Natural’ plant-based proteins are gaining ground in the wake of UPF concerns – but where does that leave the alt meat giants?
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Comment & OpinionHow M&S clothing went from frumpy to Gen Z favourite
M&S’s style renaissance has been driven by Gen Z shoppers, a demographic that would have steered well clear of the M&S clobber of yesteryear
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Comment & OpinionWhat can we learn from Tesco’s continued market dominance?
Tesco delivers on the things that matter to a lot of people, rather than trying to be the best at one or two elements, says Jeremy Garlick, partner at Insight Traction
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ProfilesMy food & drink job: Maria Bortoluzzi, brand manager, Crosta & Mollica
Maria uses her Italian roots to drive Crosta & Mollica’s brand identity through creative multitasking
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Comment & OpinionTom Daley helps Malibu deliver swimming safety message
Malibu would struggle to find a better soundtrack or poolside partner
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Comment & OpinionBarons: analysis of US food industry corruption offers uncomfortable truths
Author Austin Frerick peppers this book with action and lurid anecdotes, but he prioritises deep analysis
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Comment & OpinionEVs are set to become the new loss leader for supermarkets
Just as fuel was a loss leader, EV charging is being offered free to customers, says Mark Frostick, associate in automotive & roadside at Rapleys
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ProfilesMars’ Victoria Rae on D&I, Taylor Swift and company culture
From graduate scheme to emerging channel director, Victoria is still driving growth and innovation at Mars after 15 years
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Comment & OpinionWhy promotional investment is the new formula for growth
There has been a significant increase in promotional spending over the past 12 months, says Alex Lawrence, senior strategic insight director at Circana
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ProfilesMy food & drink job: Sophie Morbitzer, operational support manager, Arla
‘Connecting with people in the industry can offer valuable insights and advice from those who have already navigated the path you’re interested in’
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Category ReportPizza trends 2024: A slice for everyone
Pizza volumes are flagging, so brands are broadening their styles and toppings. Will this commitment to innovation boost sales?
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Comment & OpinionRace riots could expedite reform of workplace harassment laws
Labour has big plans for employment rights and the recent riots will expedite the process, says Peter Forshaw, partner and personal injury lawyer at Weightmans
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Comment & OpinionThe financial tide is finally turning for food & drink businesses
The ongoing rebound in financial health has made F&B companies more appealing targets for investment, says Shaun Browne, MD and co-head of corporate finance, Europe, at Houlihan Lokey
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Comment & OpinionPom-Bear’s lack of sass makes it a snacking standout
‘Bellybutton!’ So gasps a child as she holds her Pom-Bear crisp aloft
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Comment & OpinionWhat can fmcg brands learn from a summer of sport?
The sheer scale of sporting events makes them a unique opportunity to reach significant audiences, says Tom Gent, co-founder & head of creative, Founder Creative
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Comment & OpinionBlue Ribbon Baking Championship: US-style Bake Off is comforting and competitive
The show recalls “the great American state fair” in place of Bake Off’s village fete vibe
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Analysis & FeaturesWhat ‘ludicrous’ X lawsuit means for fmcg advertisers
X is suing brands for not advertising, as its audience diminishes
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Category ReportWinter remedies trends 2024: How discounters are reshaping the medicines aisle
With deals on the rise, how are bulk buying and discounters reshaping the medicines aisle? And where does that leave brands?
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Category ReportSupplement trends 2024: New formats help medicine go down
Powders and gummies are taking supplements by storm. What health needs are they tapping?