All Industry Insight articles – Page 2
-
Comment & OpinionAnchor lover gets blissfully buttered amid canal chaos
A blissed-out butter lover ignores a canal boat disaster in this unsophisticated but effective ad
-
Comment & OpinionNobu: restaurateur documentary puts commerce over cuisine
This largely uncritical film is as interested in brand building as food – to the point it starts to resemble a corporate video shown to new Nobu employees
-
Comment & OpinionBudweiser lets it rain in World Cup beer campaign
Apparently unable to play up its US roots, Bud has come up with an enjoyable if disjointed ad
-
Comment & OpinionAI slop YouTube accounts take unwatchable aim at UK grocery
Clickbait headlines and hysterical tone, most of these unconvincing accounts’ views come from bots
-
Comment & OpinionThe ‘working while ill’ badge of honour and how to end it
Workplaces should embrace the army method of ‘restricted duties’ for ill people who are more likely to make mistakes, says Darren A Smith of Making Business Matter
-
Comment & OpinionTesco ad finds monstrous way to give kids healthy food
A monster chases a grape-pinching lad into the car park. Fortunately, it’s friendly
-
Comment & OpinionZoe’s gut health ‘documentary’ is unchallenging viewing
Three people overhaul their diet with the help of Zoe’s app - and top team. No prizes for guessing the outcome
-
Comment & OpinionDon’t let the data do your thinking for your business
Most companies trust their data implicitly, but without the right people questioning it that can be the problem, says Jeremy Garlick, partner at Insight Traction
-
Comment & OpinionHealth food has a misogyny problem – here’s how we fix it
Health food has spent decades marketing guilt to women and performance to men, but a more informed consumer is forcing a rethink, says Paul Blackburn, founder of Studio Blackburn
-
Comment & OpinionSneaky snapper facilitates Amstel’s creepy friendship project
‘Shot Without Permission’ is ‘a photographic project’ designed to show ‘real friendship can’t be faked’
-
Comment & OpinionThis Is a Gardening Show: funny, fascinating insights into growing
Galifianakis doesn’t claim any great gardening expertise, but says: ‘I honestly think, for human beings and for the world itself, the only future is agrarian’
-
Comment & OpinionSimpler Recycling is a business opportunity, not a burden
Offices, factories, hospitality venues and retailers have had to rethink how waste flows through their operations
-
Comment & OpinionRobert Pattinson debates taste in 1664 campaign
Oscar-winning director Brady Corbet directs and actor Robert Pattinson, who plays three Parisian neighbours convinced they have great taste
-
Comment & OpinionYouTuber skewers similar SKUs in video series
The number of variants of essentially the exact same product proves completely bamboozling for YouTuber Peter_Draws
-
Comment & OpinionThe trust economy: why ‘prove it’ is the new ‘believe us’
The brands that will win shelf space are those willing to show their working, says Pauline Cox, director of functional nutrition at Hunter & Gather
-
Comment & OpinionTilda’s photogenic family rap it up
‘That’s me in my kitchen flow, making a mess, typical Tuesday,’ begins a moustachioed dad, over a UK garage-style beat
-
Comment & OpinionImpact Makers podcast provides straight-talking scrutiny
Throughout, the podcast stays hyper-focused on why the subject at hand matters to brands
-
Comment & OpinionBrands keep following trends. It’s time to lead them instead
From pumpkin spice to salted caramel and sriracha the pattern is the same: brands arrive late and end up just adding noise, says Simon Massey, co-founder at Neverland
-
Comment & OpinionHelp your workplace ‘talker’ cut the chatter and be more efficient
Talkative people so want to be heard, says Darren A Smith of Making Business Matter. The problem is that the exact opposite happens
-
Comment & OpinionFrom matcha green to ube purple: using colour to drive trends
Colour can be used not just to catch the eye but to tell a story and evoke emotion, says Regina Maiseviciute Haydon, associate principal at Mintel Food & Drink