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How TikTok and Instagram are reshaping Christmas dinner
By Emma Thompson2025-12-04T16:19:00
TikTok Shop and Instagram Shop have made festive experimentation easier than ever, says Emma Thompson, head of agency at Golley Slater
The British Christmas dinner has long been a symbol of tradition: turkey, pigs in blankets, stuffing and plenty of gravy. Now in 2025, that familiar formula is facing disruption – not from chefs or retailers, but from viral creators on TikTok and Instagram.
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