All Industry Insight articles – Page 4
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Comment and OpinionKerrygold takes John Lewis route with anthropomorphised table
The soundtrack is an emotional, slowed-down cover and the star is an anthropomorphised… table
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Comment and OpinionFood fraud in herbs and spices still widespread, Radio 4 reveals
High-value, ground, dried and powdery, herbs and spices are easy to fake and bulk out
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Comment and OpinionHow to move shoppers from deal loyalty to real loyalty
Real loyalty comes from being practically useful and emotionally meaningful to customers’ lives, says Jason Foo, CEO at BBD Perfect Storm
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Comment and OpinionHow to protect your reputation in a cyber crisis
Customers will reward brands that can persuade them they are able to safely manage their data, says Ryan McSharry, UK head of crisis at international PR firm Infinite Global
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Profiles and QandAsMy food & drink job: Chloe Graves, marketing co-ordinator, Glebe Farm
’I was relentlessly passionate in the interview – I don’t think I gave my interviewer time to breathe!’
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Promotional FeatureAchieving greater sustainability in coffee
With around 98m cups of coffee consumed in the UK every day, the pressure is on for the category to improve its sustainability credentials – and one clear way forward is through packaging refill and reuse.
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Comment and OpinionJust Eat targets Brits with passive-aggressive animations
Just for us Brits, the delivery giant has come up with four new ads starring anthropomorphic animals
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Analysis and FeaturesHot Crossy Bs and #NoFarmersNoFood: this week in grocery on social media
Unpack the memes and puns of the week on social media across fmcg
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Profiles and QandAsSurreal’s Jac Chetland on lawnmowers, dogs and Ryan Reynolds
’Ryan Reynolds, if you’re reading this, Surreal needs you’
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Comment and OpinionSMEs can offer much more than money in charity partnerships
For every business, there is the perfect charitable partnership, says Scott Dixon, MD at The Flava People
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WhitepapersHow 10 food and drink brands are winning attention on TikTok
Discover how 10 food and drink brands have mastered TikTok to capture and hold audience attention. Unlock the secrets to their success in the latest report from The Goat Agency.
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Comment and OpinionCharlotte Wells helps Quaker deliver emotional punch
What has the Aftersun director done with her porridge ad?
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Analysis and FeaturesLyle’s lion and Ricky Gervais in the bath: this week in grocery on social media
Unpack the memes and puns of the week on social media across fmcg
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Profiles and QandAsMars Wrigley’s Matt Boulter on Tupac, nosebleeds and legacy
‘Finding a company that mirrors your personal values where you can be yourself is important. I feel very lucky I found Mars!’
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Comment and OpinionHow to master AI marketing for your next lever of growth
According to McKinsey, AI has the potential to create more annual value for retail and consumer packaged goods than any other industry, says Kathy Lee, consumer retail industry manager at Google
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Profiles and QandAsMy food & drink job: Maiya Patel, brand manager, Müller
‘If you enjoy a fast-paced, innovative and collaborative environment then the world of food and drink could be for you’
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Whitepapers4 great reasons to invest in D2C in 2024
With direct-to-consumer still only accounting for a small proportion of fmcg revenues, what’s the payoff on investing in the sector? Download our latest report with idhl, Shopify and Klavio as they reveal four reasons why D2C is crucial.
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WebinarHow fmcg brands can make the most of AI’s potential
Watch our in-depth discussion about the boom in AI-powered platforms as our panel of experts share their insights and dive into examples from marketing and new product development.
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Comment and OpinionCadbury Creme Egg nails return of ‘how do you eat yours?’
So closely linked with Cadbury Creme Egg is the phrase that it operates as a kind of bonus slogan
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Profiles and QandAsMy Alternative CV: Borough Market CEO Jane Swift on food poverty, Grease and Jamie Oliver
‘The one thing I would change in grocery is access to good basic produce for everyone’