All Industry Insight articles – Page 4
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Category ReportBlack gold: trends in hot beverages 2025
Coffee bean prices have hit record highs as the result of climate change around the globe. How is that affecting Brits’ thirst for coffee?
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Comment & OpinionStart with the Customer: an essential text on customer experience
Peter Cross’s book is full of practical advice on understanding the modern customer
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Comment & OpinionTaking maternity leave is tough for female founders – but it is possible
As I begin to contemplate taking myself out of the business, I find myself facing the founder’s maternity dilemma says Amelia Christie-Miller, founder & CEO of Bold Bean Co
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Comment & OpinionIrn-Bru brings back girders – and silliness – in convenience store campaign
A bolshy red-headed kid takes issue with Irn-Bru being labelled as a soft drink
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Comment & OpinionBournville puts flavour first in dark chocolate campaign
In its first major ad push since 1982, the brand is wisely making a virtue of its approachability
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Comment & OpinionThe Cinema Chefs: podcast duo examine Pulp Fiction’s menu
Chefs Clara Park and Jenn de la Vega slice and dice the food of famous films
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InterviewsHelloFresh CEO Philip Doran on problem-solving, preferences and popularity
The highs of pandemic-driven demand are behind it, but HelloFresh’s UK CEO believes it can still offer solutions for time-poor shoppers
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Comment & OpinionFood innovation teams face an uphill, but vital, battle
Without our food designers we’d still be eating boiled mince and potato and drinking mead, says Jeremy Garlick, partner at Insight Traction
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Promotional VideosHow the coffee category is delivering real growth opportunity for retailers
With tastes evolving and demand for café-style experiences at home on the rise, how can retailers and brands work together to keep coffee shoppers engaged and drive category growth?
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Comment & OpinionWhy restraint is the new edge in noisy fmcg marketing
True minimalism isn’t about what you leave out – it’s about what you leave space for, says Tarek Sioufi, chief strategy officer at Grey London
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WebinarsBeyond food: the biggest wellness trends for 2026
How can grocery play it smart and win with wellness and wellbeing in 2026?
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Comment & OpinionWalkers pays homage to Budweiser in Cheese & Onion advert
This promo for Walkers’ Cheese & Onion provides some good old-fashioned silliness
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Comment & OpinionThe Big Pound Shop Swap: ‘eat worse for less’ with Denise van Outen
The programme may provide some welcome escapism for families struggling to make ends meet
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Category ReportThe self care shake-up: trends in OTC remedies 2025
Great news for OTC brands: the new NHS 10-year plan puts self care at its core. How can they make the most of the opportunity?
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Category ReportBeautiful inside and out: trends in healthcare & supplements 2025
Move over, multivitamins. Pills claiming to boost beauty regimes are stealing the limelight. Which ones deliver what they promise?
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Comment & OpinionWalton Goggins gives new Doritos flavour a spicy welcome
Doritos’ Golden Sriracha ad is rich with clichés of the ‘adult’ film genre
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Comment & OpinionMasterChef: Gregg Wallace and John Torode begin low-key departure
The scrupulously edited series doesn’t feel much different, retaining its key note of melodrama
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Comment & OpinionStop digging with the assumption shovel and open up your next negotiation
The assumption shovel is shaped by your past experiences, biases and expectations
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Analysis & FeaturesWill IGD’s role derail food strategy before it’s even started?
IGD CEO Sarah Bradbury’s role as co-secretariat to the Food Strategy Advisory Board has caused a stink. How can she get industry behind her?
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Category ReportHealthy competition: trends in breakfast & brunch 2025
The likes of oats and yoghurt are winning share as Brits try to eat healthier in the morning. Where does that leave breakfast staples?