All Industry Insight articles – Page 4
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Comment & OpinionDTC brands must question the desirability of their model
To succeed in DTC, brands must focus on creating experiences that feel meaningful and desirable, says Sam Bettis, digital strategy director at Krow Group
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Category ReportThe flavour boom: trends in crisps, nuts & bagged snacks 2025
Brits are demanding snack flavours that provide excitement and spice. But that doesn’t mean old favourites are being left behind
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Category ReportHow snacks are going viral
As HFSS brands face an advertising crackdown, some are trying to emulate TikTok sensation Takis. So, what does it take to go viral?
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Comment & OpinionHow the MAHA movement influenced Expo West
Natural Products Expo West showed how the US food industry is responding to the MAHA movement, says Zoe general manager Sara Gordon
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Comment & OpinionBrian Cox is a skating success for Malibu
Fans of Succession will be braced for an explosion of rage
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Comment & OpinionSecrets of Supermarket Buyers: Denise van Outen examines Waitrose’s ‘sexy’ products
The programme acts an as excellent advert for Waitrose, but lets us down on the ‘secrets’ front
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Comment & OpinionA fresh approach to training could stop us being ‘stunted sharks’
Chat GPT says emails, and meetings are 70% of what we knowledge workers do. It certainly feels like it sometimes, says Darren A Smith of Making Business Matter
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ProfilesBelu co-CEO Natalie Campbell on buyers, Rachel Reeves and Jamaican Sunday roast
’If you only care about price, just say so. Don’t claim to be interested in social value,’ says Belu’s Natalie Campbell
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Comment & OpinionLessons from a startup founder: prioritise your own wellbeing
Far too many founders think about their business before they think about themselves, says Joe Woolf, founder of Tasty Mates and head of retail at HomeCooks
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Comment & OpinionHow to capture retailer imagination with category visions
Everyone wants category growth but much category work is too flat, says Jeremy Garlick, partner at Insight Traction
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Promotional FeaturesHow brands and retailers can win with data
There’s no shortage of data swirling around in UK food and drink, but putting it to good use is a different matter entirely. So, how can brands and retailers take the data they have and put it to work?
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Comment & OpinionPeta brings good poos with pro-vegan push
Think ‘Peta ad’ and you tend to expect some unpleasant imagery. That’s certainly the case here
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Comment & OpinionThe Secret Genius of Modern Life: Hannah Fry peers into the fridge
It’s hard to overestimate just how significant the invention of refrigeration has been on the food supply chain, grocery shopping and our daily lives
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Comment & OpinionHow AI can help supercharge your startup’s growth
Just like the internet revolutionised the business landscape decades ago, AI can supercharge your brand, says Ellie Webb, founder of Caleño Drinks
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Category ReportBye-bye, beard? Trends in male grooming 2025
As razor blades’ volume decline slows, the UK might be nearing ‘peak beard’. Brands are now aiming to ‘optimise’ men’s routines
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Comment & OpinionOat Cult embraces folk horror aesthetic in bid for a following
The black-and-white ad contains scenes reminiscent of Midsommar and The Wicker Man
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Comment & OpinionBan Hatch & Dispatch: welfare film lays out logic for egg production change
Stephen Fry narrates The Vegetarian Society’s animated short, which starts with the same tone as a kids’ Christmas movie
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Analysis & FeaturesWill Zoe’s new food risk scale calm UPF debate or create confusion?
Zoe’s new risk scale underlines that not all processed food is bad for us. But as it prepares to spread the word, some question its usefulness
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Comment & OpinionEx-head of Sainsbury’s Future Brands: how to understand buyers
It is critical to understand what your buyer is looking for and deliver on that, says Tom Forsythe, MD at Good & Proper
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Comment & OpinionCharles Leclerc welcomes Lewis Hamilton to Ferrari with Peroni gift
The apparently co-habiting Ferrari team-mates bond over a beer in a fancy Italian villa