All Industry Insight articles – Page 4
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Comment & OpinionCushelle’s koala makes a creepy loo roll brand mascot
The bog roll brand’s new ad hands Kenny the koala his first speaking part in 14 years
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Comment & OpinionCooking with the Stars: C-listers battle for golden frying pan
Sharry Cramond, marketing director of the show’s co-funder M&S, calls it ‘the most sought-after prize on British TV’
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ProfilesHighland Spring’s Nicola MacPherson on champagne, baby sick and work-life balance
Highland Spring has a massive focus on supporting the team with work-life balance, says operations director Nicola
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Comment & OpinionWill an Asda reset reclaim worker and shopper affections?
It is a dramatic but necessary move by Asda, with the pressure mounting on Mohsin Issa and his TDR Capital backers
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Category ReportHalloween trends 2024: How retailers can strike sales gold
Halloween is increasingly proving a goldmine – but can sales continue to grow? And what tactics are the retailers using?
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Comment & OpinionWe need to scrutinise the ‘cost of business’ for challengers
Startups are spending tens, if not hundreds, of thousands of pounds just to elicit a response from buyers, says Thea Alexander, CEO at YF
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Comment & OpinionWhat can we learn from Sainsbury’s market share growth?
Sainsbury’s has been outgrowing the market for some time, says Jeremy Garlick, partner at Insight Traction
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ProfilesMy food & drink job: Ellie Little, marketing executive, Brothers Cider
‘The industry is fun, but it also comes with high pressures and tight deadlines which people don’t really see or appreciate’
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Analysis & FeaturesHow supermarkets are looking after their staff like never before
The pandemic changed the way we view work – and our health – forever. Today, supermarkets are offering better benefits, staff discounts, and pay packages than ever
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Comment & OpinionEstrella Damm shares story of sun, beautiful people and beer
Damm is again a bit-part player in its own ad – but this time there is no big star to anchor it
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Comment & OpinionCooking Buddies: Jamie Oliver’s nepo baby proves irritatingly good
There’s a special joy in seeing celebrity offspring suck. Sadly, Buddy Oliver doesn’t
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ProfilesWeetabix’s Rui Ascensao on family, pastel de nata and anatidaephobia
Being with my family is very important to me and I’m lucky to have the flexibility to take my kids to school
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Comment & OpinionFearmongering or reality: is a cashless society inevitable?
This is how anti-cashless campaigners have been summarising the major IT meltdown of last week
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Category ReportReady to drink trends 2024: Hard seltzer goes soft
The forecast hard seltzer craze hasn’t materialised in the UK, prompting brands to rethink their strategies. Does the future instead lie in canned cocktails?
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Category ReportHome baking trends 2024: Bake it yourself
Brits are making more cakes and loaves at home to mitigate the increasing cost of living and concerns about ultra-processed food
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ProfilesMy food & drink job: Maddy Hooton, brand manager, Takis
Brand manager Maddy shares how she stokes the flames of gen Z’s viral obsession with spicy Takis
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Comment & OpinionCoca-Cola hones in on hugs in Olympic campaign
Coca-Cola has cannily drawn on the Olympic spirit for its global ad
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Comment & OpinionFood stores must prioritise convenience and brand building
The brands that have inspired loyalty have stuck unwaveringly to their customer promise, says Richard Curry, head of retail at Rapleys
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Comment & OpinionFive PowerPoint tips to help end the cycle of boring presentations
Use these five tips to move from ‘instantly forgettable’ to ‘wonderfully memorable’
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Analysis & FeaturesWhy is Amazon still in the sights of the Adjudicator?
Amazon says it’s changed its ways, but suppliers are up in arms at its pricing and delisting processes, and the GCA demands improvement