All Industry Insight articles
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Comment & OpinionAbsolut and Tabasco break the rules to puff partnership
Absolut’s ad features no relatable human faces, nor dialogue. There isn’t even a voiceover
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Comment & OpinionUK Crisp Packets 1970-2000: dazzling look at lost era of packaging design
The 140-page book presents a pictorial history of crisp packets, allowing readers to salivate at the artwork and rustle in nostalgia
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Comment & OpinionRinse it like Beckham: why celebrity endorsements can’t save brands now
At the end of the day, a celebrity can’t replace the importance of your product, says Robert Volten of Chuck Studios
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Comment & OpinionThe real cost of a cuppa and why tea pricing needs clarity
While ‘price per 100g’ offers a metric, it fails to reveal the ultimate cost of a single, brewed cup, or indeed the cost of an individual teabag, says Jonny Briscoe, MD UK&I at Lipton Teas & Infusions
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Comment & OpinionClipper Tea bee shows power of evolution
A new character provides proof that extra mileage can be wrung out from a simple, effective concept
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Comment & OpinionHow To Drink For Free In London: YouTuber gets to the point for a pint
A beer in London now costs an average £6.75. YouTuber Thomas Pearson looks for loopholes
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Comment & OpinionSeven key lessons from seven years as a startup founder
Seven years since starting Caleño, these are the lessons that have really stayed with Ellie Webb
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Comment & OpinionThe food supply chain is miraculous. We should shout about it
If a shopper knows raspberries were harvested by hand in Scotland four days ago and boxed fresh in Guildford today, it gives context for the price they pay, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionCadbury chocolate treat soothes homesick sister
This ad follows the formula of previous ‘glass and a half in everyone’ ads: a downer with a melty warm centre
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Comment & OpinionThe Lunch They Deserve: powerful film highlights kids’ diet deficiencies
The government doesn’t monitor what’s happening in the school food system, which, says narrator Emma Thompson, ‘means no one is officially checking the quality of the meals served’
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Comment & OpinionSocial media marketing in the age of digital detoxing
Attention is still key on social media but it is being given more selectively, says Yalin Kaya, strategist at Brandwidth
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Comment & OpinionMatcha’s gone mainstream: fmcg trends that will define 2026
says Adrian Teixeira-Porrescas, senior art director at Chuck Studios
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Comment & OpinionDeliveroo does drama as couple feast with bear
A backpacking couple shelter in a cave while a storm rages outside. Unfortunately, the cave is already occupied
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Comment & OpinionIn Good Taste: Mallika Basu’s new book outlines food system challenges
The book provides a comprehensive overview to the issues facing the UK and international food supply chains, providing interesting titbits and laying out steps for consumers to bring about positive change
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Comment & OpinionUnhelpful comparisons: a lesson from the pool
Making Business Matters’ Darren A Smith on the ‘dawning moments’ swimming etiquette can provide
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Comment & OpinionConsumer anxiety around ‘food villains’ is only getting worse
Mintel research shows 56% of adults worry about exposure to microplastics from food packaging, and long-held concerns about villainous ingredients have morphed into a fear of ultra-processed foods (UPFs), says Jonny Forsyth, senior director of Mintel Food & Drink Research
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Comment & OpinionHappy Aussies show pride in latest lamb campaign
The three-minute ad shows a group of Aussie underlings desperately trying to show a set of ‘happiness auditors’ how happy everyone is
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Comment & OpinionWhat Not to Eat: Professor Tim Spector serves up bland diet advice
Professor Tim Spector had some harsh words to say about Joe Wicks’ Channel 4 programme. Could he do any better?
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Comment & OpinionFood prices will rise in 2026 – and suppliers need them to
The 2026 pricing round will filter into retail prices across late January and February, taking inflation back up to 5%, says David Sables, CEO of Sentinel Management Consultants
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Comment & OpinionThe Grocer’s 2025 in review: deck the halls and dig in
From soaring cocoa prices to seismic retail shifts, we’ve delivered over 7,000 stories, deep-dive analysis and celebrated the leaders shaping the future of food and drink