All Industry Insight articles
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Analysis & FeaturesWhy so many food startups fail and what founders learn
No one wants to talk about the possibility of failure. But there is much to learn from the entrepreneurs who risked it all and didn’t come out on top
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Analysis & FeaturesInside THG’s content creation space where AI meets human artistry
THG Studios’ site near Manchester Airport is a mecca for photoshoots, podcast recording and social content creation. The technology promises ‘controllable’ campaigns with impact
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Comment & OpinionIn uncertain times, remember the power of reputation
While many brands might look to make quick savings, it’s imperative they continue to prioritise their reputation, says Cirkle head of corporate reputation Tommy Gibbs
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Category ReportGut instinct: trends in soft drinks 2025
Soft drinks carrying gut health claims are turning heads among investors and winning space in stores. So, who’s cashing in most?
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Comment & OpinionWhat supermarkets can learn from Gousto and HelloFresh
Offer consumers real help with main meals and you’re a long way to being a great food company, says Jeremy Garlick, partner at Insight Traction
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Category ReportHas pop lost its cool? Trends in soft drinks 2025
Hip, young shoppers are turning their backs on traditional sodas in favour of trendy soft drinks sold on health cues and naturalness
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Comment & OpinionSkating star Lola Tambling delivers for Weetabix
You’d be hard-pressed to find a better brand ambassador than 17-year-old Team GB Olympic skateboarder Lola Tambling
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Comment & OpinionKorean supermarket ‘slow TV’ beats out tedious ‘secret’ YouTuber stunt
The MrBeast-ification of YouTube was epitomised this week by ‘Airrack’ – real name Eric Decker
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ProfilesMy food & drink job: Jasmine Johnson, process technologist, Charlie Bigham’s
‘That hands-on, curious approach naturally pulled me towards food and drink as a career’
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Analysis & FeaturesBuyer’s Guide: How AI is transforming in-store operations
AI applications have already taken hold across grocery retail, monitoring stock levels, boosting service and cutting shrinkage. Which tech is working best?
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Analysis & FeaturesWhat’s fuelling the rise of Asian supermarkets in the UK?
Demand for Asian cuisine in the UK seems to know no bounds. Retailers including Oseyo and Longdan are embarking on ambitious expansion plans
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Comment & OpinionHome Bargains is ushering in a new discounter era
New discounter players are emerging and expanding into new markets, says Dan Butler, senior insight analyst at IGD
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Comment & OpinionDTC brands must question the desirability of their model
To succeed in DTC, brands must focus on creating experiences that feel meaningful and desirable, says Sam Bettis, digital strategy director at Krow Group
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Category ReportThe flavour boom: trends in crisps, nuts & bagged snacks 2025
Brits are demanding snack flavours that provide excitement and spice. But that doesn’t mean old favourites are being left behind
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Category ReportHow snacks are going viral
As HFSS brands face an advertising crackdown, some are trying to emulate TikTok sensation Takis. So, what does it take to go viral?
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Comment & OpinionHow the MAHA movement influenced Expo West
Natural Products Expo West showed how the US food industry is responding to the MAHA movement, says Zoe general manager Sara Gordon
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Comment & OpinionBrian Cox is a skating success for Malibu
Fans of Succession will be braced for an explosion of rage
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Comment & OpinionSecrets of Supermarket Buyers: Denise van Outen examines Waitrose’s ‘sexy’ products
The programme acts an as excellent advert for Waitrose, but lets us down on the ‘secrets’ front
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Comment & OpinionA fresh approach to training could stop us being ‘stunted sharks’
Chat GPT says emails, and meetings are 70% of what we knowledge workers do. It certainly feels like it sometimes, says Darren A Smith of Making Business Matter
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ProfilesBelu co-CEO Natalie Campbell on buyers, Rachel Reeves and Jamaican Sunday roast
’If you only care about price, just say so. Don’t claim to be interested in social value,’ says Belu’s Natalie Campbell