All Industry Insight articles
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Comment & OpinionMagnum is on point with further foray into fashion
Inside the ‘House of Magnum’, parallels between couture and ice cream are cleverly drawn
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Comment & OpinionThe Healthy Thinking Diet: Sharry Cramond pours thought into self-help
The M&S marketing director extols the virtues of applying the principles of healthy eating and a good diet to the way we think
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Comment & OpinionThe Blue Zones longevity diet is too good to be true
Countless books, documentaries, articles, diet plans, food products and lifestyle influencers have repeated the mantra that these magical zones hold the key to a better life – but the data behind them has been debunked, says Anthony Warner, development chef at New Food Innovation
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Comment & OpinionWant to be customer-driven? Stop relying on data alone
Data can mislead as easily as it informs, real insight comes from watching and listening to consumers as people, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionOld Spice sniffs victory with last-gasp football spot
Old Spice’s football ad might have landed better had a certain semi-final result been different
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Comment & OpinionJameson scores with high-concept football fashion collection
There’s a clear football theme to the range, which strikes ‘a balance between nostalgia and newness, where Irish heritage meets New York energy’
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Comment & OpinionPersistent heatwaves mean it’s time to update the summer playbook
Extreme weather means traditional ranging, serve strategy, and occasion plans built for summers will need to adapt, says Ellie Webb of Caleño Drinks
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Guide ToThe Grocer Guide To Household, Hygiene & Personal Care
Cleanliness in the home and personal care have become increasingly linked to overall wellbeing, with shoppers seeking out products that offer pleasant fragrance, natural ingredients and sustainable packaging, alongside the key attribute of performance.
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Comment & OpinionBelvoir Farm boots out the suit in ‘obsessed’ spot
A besuited bod’s ‘elderflower flavouring’ suggestion goes down like a lead balloon on Belvoir Farm
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Comment & OpinionSupermarket Chaos: tidy up a store in creepy PC game
The player’s task is to reshelve 4,668 items - but it’s more enjoyable than it sounds
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Comment & OpinionRetailer turnaround plans always cost suppliers money
A retailer’s reset exists to improve the retailer’s economics – it clearly helps to dress the wolf in sheep’s clothing, says David Sables, CEO of Sentinel Management Consultants
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NewsEngland World Cup quarter-final to drive consumer spending of £385m
UK consumers are forecast to spend an extra £280m at retailers ahead of England’s quarter-final clash against Norway
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Comment & OpinionSide-by-Side: Fuller’s-backed series offers a new way to talk it out
A new initiative between Fuller’s London Pride and its long-standing charity partner Brave Mind encourages people to talk in a less ‘confrontational’ way
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Comment & OpinionHow marginal gains can reduce meetings and recover some time
Meetings are frequently unproductive and inefficient. Darren A Smith of Making Business Matter has a six-point plan to reduce them
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Guide ToThe Grocer Guide To Franchise & Fascia
Faced with multiple challenges, convenience retail groups are placing their faith in detailed data insights to inform how they remain competitive and profitable.
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Comment & OpinionEditor’s picks: booze brands, Brexit and a Co-op bombshell
As grocery felt the strain of this week’s heatwave, we covered key stories about booze, bread and Brexit, among (much) more
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Comment & OpinionMr Somersby rescues pair of Brits in sweary campaign
Mr Somersby is a genial American who helps a couple of shut-ins enjoy nature - and a cider, of course
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Comment & OpinionGood Health by Good Food: refreshingly angle-free podcast
The new podcast, hosted by Dr Alex George and Dr Chintal Patel, is a much-needed palate cleanser for the trash-filled feeds of doomscrollers
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Comment & OpinionAdvantage Survey shows supplier shortfalls but retail misses too
There will doubtless be great interest in the list of category and competency winners, but it’s the assessment of supplier capabilities in the broader sense that is of most value
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Analysis & FeaturesAdvantage Survey: what do retailers really think of suppliers?
For the first time, the results of Advantage Group’s survey of retailers have been made public – and they make tough reading for many suppliers. Where are they falling down? And how can they improve?