All Industry Insight articles
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Comment & OpinionOat Cult’s porridge orgy is amusing and disturbing
Oat Cult remains deeply distinctive in a category usually dominated by messaging about health, satiety and warmth
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Comment & OpinionHow we prioritised purpose by becoming a social enterprise
When your purpose is built into your foundations and independently verified, it becomes much easier to focus on what really matters, says Jenny Costa of Rubies in the Rubble
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Comment & OpinionPackaging must do more than stand out, it must help people buy
As growth gets harder grocery brands are under pressure to stand out, but the better starting point for packaging is simpler: what will help people buy, says Kathryn Jubrail, partner at Mother Design
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Comment & OpinionHealth or Hype: Joe Wicks podcast interrogates anxiety
Produced in partnership with private healthcare provider Bupa, it’s surprisingly thoughtful
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Comment & OpinionCharlie Bigham’s takes it slow in pie push
‘Charlie thinks life if richer when you slow down,’ apparently
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Comment & OpinionHow To Live On Earth: pragmatic and effective ‘how-to video’
The cleverest animal to have ever lived is shown doing some stupid things in this documentary
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Comment & OpinionEnding food waste is within our grasp, with real collaboration
On the International Day of Food Awareness and Loss, Gonzalo Muñoz and Lisa Moon argue a billion-tonne problem is solvable – if governments and businesses act together
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Comment & OpinionKahlúa hosts a party at the old folks’ home
Kahlúa’s new ad doesn’t make much effort to glamorise the setting, but it takes the opportunity to position itself as an OAP party beverage
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Comment & OpinionWonka’s Golden Ticket: high-concept game show lacks magic
The set design is superb but the game show-cum-social experiment’s tone is all over the place
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Comment & OpinionMake preparations to get the most out of top-level meetings
Too many top-to-top meetings fail to deliver meaningful value. Here’s why – and how to fix it
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Comment & OpinionFoodTok or FadTok? How brands can spot genuine TikTok trends
TikTok is an invaluable window into emerging consumer tastes, but its algorithm rewards novelty, surprise and shareability rather than long-term relevance, says Jonny Forsyth, principal strategist at Mintel Food & Drink
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Comment & OpinionDoes your brand pass the DADA test?
Prime aced the desirability test, but its £63m reversal shows why no brand can afford to neglect the other three, says former global CMO François Bazini
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Comment & OpinionHMRC is taking the piss on counterfeit and illegal tobacco
The entire supply chain must be involved in dealing with the illicit tobacco problem – with urine sampling a proven tactic, says The Grocer editor-at-large Adam Leyland
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Comment & OpinionMcVitie’s ad celebrates brand’s central role in British life
McVitie’s flatters Brits as active, brave and brainy as it highlights its essential role
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Comment & OpinionPavement Overload: campaign film highlights delivery bot danger
The Living Streets film strips away the cutesy image of the bots, showing how dangerous they are to people with disabilities
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Promotional VideosKey trends driving dairy growth in 2026
Dairy is entering a new phase of growth as shopper needs and occasions evolve. So where are the biggest opportunities for the category?
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Comment & OpinionCostco, costs & culture: how UK grocery can crack America
Here are a few areas food and drink brands should consider when weighing up a stateside launch
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Comment & OpinionAbsent Stanley Tucci still makes an impression for Birra Moretti
We get a glimpse behind Adland’s curtains, witnessing the set-up of the perfect shot. But where’s Stanley?
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Comment & OpinionLast Meals: talking food and death with Gillian Anderson
Crap jokes and intense questions abound as chef Josh Scherer’s YouTube hit interview series arrives on Netflix
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Comment & OpinionWhy taking the lead on transparency is a must for brands
Openness became one of our most powerful trust-builders, says Ellie Webb of Caleño Drinks