All Industry Insight articles
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Comment & OpinionWhy grocery’s challenger brands are taking a moral stand
As the political climate has changed, challenger brands have noticed the push for diversity, equity and inclusion has stagnated, and ‘risks regressing’
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Comment & OpinionWhy friction is becoming a selling point for brands
As consumers seek out difficulty for its own sake, smart brands are seeing it as an opportunity, says Tom Gray, global chief strategy officer at Imagination
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Comment & OpinionSeabrook spud encourages park football hero
A giant talking potato gives a park crisp-muncher his support in this amusing ad
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Comment & OpinionWorld’s Biggest Curry Restaurant: engaging look at Stockport mega-eatery
Some 10,000 customers a week who visit Pakistani Indian restaurant Royal Nawaab in Stockport. This documentary shows how
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Guide ToThe Grocer Guide To Beer & Cider
Gen Z binge drinking rates triple despite moderation trend, as retailers balance premium growth with mainstream core ranges
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Comment & OpinionEditor’s picks: price caps, politics and retail resets
This week’s issue features extensive coverage of the fallout to political suggestions of price caps, plus a big interview with the chief of UK Packaging PRO, and Focus Ons own label and butter – and much more
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Comment & OpinionPeta’s duellists play up veganism’s bedroom benefits
Peta’s latest pro-vegan campaign is targeted squarely at men – specifically the sort of man who equates meat-eating with masculinity
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Comment & OpinionYouTuber Sandro Ford’s boozy diary is fun… and worrying
‘What I drink in a day’ documents the YouTuber’s punishing itinerary of alcohol consumption in various locations
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Comment & OpinionIs your organisation telling you the truth?
When bad news is unavoidable, how you hear it matters as much as how you share it, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionIf you think it’s hard to establish a brand, try establishing a category!
There’s another cost in setting up a brand in a new category: educating buyers and consumers, says Ellie Webb of Caleño Drinks
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Comment & OpinionAnchor lover gets blissfully buttered amid canal chaos
A blissed-out butter lover ignores a canal boat disaster in this unsophisticated but effective ad
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Comment & OpinionNobu: restaurateur documentary puts commerce over cuisine
This largely uncritical film is as interested in brand building as food – to the point it starts to resemble a corporate video shown to new Nobu employees
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Comment & OpinionBudweiser lets it rain in World Cup beer campaign
Apparently unable to play up its US roots, Bud has come up with an enjoyable if disjointed ad
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Comment & OpinionAI slop YouTube accounts take unwatchable aim at UK grocery
Clickbait headlines and hysterical tone, most of these unconvincing accounts’ views come from bots
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Comment & OpinionThe ‘working while ill’ badge of honour and how to end it
Workplaces should embrace the army method of ‘restricted duties’ for ill people who are more likely to make mistakes, says Darren A Smith of Making Business Matter
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Comment & OpinionTesco ad finds monstrous way to give kids healthy food
A monster chases a grape-pinching lad into the car park. Fortunately, it’s friendly
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Comment & OpinionZoe’s gut health ‘documentary’ is unchallenging viewing
Three people overhaul their diet with the help of Zoe’s app - and top team. No prizes for guessing the outcome
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Comment & OpinionDon’t let the data do your thinking for your business
Most companies trust their data implicitly, but without the right people questioning it that can be the problem, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHealth food has a misogyny problem – here’s how we fix it
Health food has spent decades marketing guilt to women and performance to men, but a more informed consumer is forcing a rethink, says Paul Blackburn, founder of Studio Blackburn
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Comment & OpinionSneaky snapper facilitates Amstel’s creepy friendship project
‘Shot Without Permission’ is ‘a photographic project’ designed to show ‘real friendship can’t be faked’