All Industry Insight articles
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Comment & OpinionRustlers takes us on a surreal oral voyage
David Lynch would surely have approved of this ad, in which a ballroom doubles for a mouth
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Comment & OpinionShow me the funny: why grocery needs to stop being so serious
It’s time for more fmcg brands and retailers to start embracing humour in their ads, says Ed Brooke, executive partner at The Leith Agency
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Comment & OpinionThe Good, the Bad & the Healthy: debunked claims and unscientific nonsense
In the latest episode, Sunna van Kampen makes a frequently debunked claim about seed oils
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Comment & OpinionEntertainment is key to modern brand building online
Not every brand may naturally align to entertainment but we can still craft campaigns that borrow from those formats, says Ben Shaw, CSO at MullenLowe
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Comment & OpinionRibena gets heavy with rainy memories of mum
Two siblings dance in the ‘rain’ as Ribena’s evokes childhood memories
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Comment & OpinionRetail Media Therapy: experts dissect ‘symbiotic relationship’
Hosts Colin Lewis and Viv Craske discuss the top three stories of the moment from the ever-fattening marketing channel
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Comment & OpinionPlay chess, not draughts, with these top negotiation tips
Negotiating is harder to do than haggling, taking more time, effort, and skill. Here’s Darren A Smith of Making Business Matter’s guide
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Comment & OpinionLessons from a startup founder: the power of pallet builds
Certainly not the most glamorous topic but one I wish I had delved into more during the early stages of launching a product, says Joe Woolf, founder of Tasty Mates and head of retail at HomeCooks
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Comment & OpinionAs AI assumes what shoppers want, prepare for a post-screen world
Screenless commerce is becoming the default, and brands need to be ready, says Donna Buckingham, head of client management at Cheil UK
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Comment & OpinionWhy millennial men are the next big health & beauty consumers
According to our new research the audience most likely to increase their spending in health & beauty is millennial men, says Pauline McGowan, head of strategy, The Nursery Research & Planning
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Comment & OpinionWhy we need a debate about food and drink packaging
Consumers want to know more about what their packaging is made of, says Sean Murphy, MD at Encirc. Could ‘chemical’ symbols be the answer?
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Comment & OpinionWhy desire is the most underrated asset in grocery
Grocery brands don’t have a loyalty problem – they have a desire problem, says Helen Firth, executive director of brand strategy at Landor
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Promotional FeaturesThe only way isn’t up: Driving value through price
Consumer spending remains under pressure, which means pricing must work harder than ever before. Here, experts reveal how, when used as a strategic lever to align with demand rather than a blunt tool, price can unlock value in surprising ways
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Comment & OpinionDash does different with polyamory-based campaign
Dash’s drinks might have short ingredient lists, but this ad focuses on what it has packed inside
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Comment & OpinionHyper-unreal AI food video trends tap into human brain’s dark side
Two foodie trends in AI-generated short-form content are emerging: cutting glass fruit and feeding food to itself
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Comment & OpinionTime to get creative in the battle for ‘share of stomach’
It would be a mistake for any business to fail to keep their finger on the pulse of what ‘the other side’ is doing, says Nicola Knight, head of away from home retail insight at IGD
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Promotional FeaturesHow refreshment products are beating the odds
The dynamics in oral refreshment are shifting, driven by changing consumer needs and the recent shake-up in HFSS compliance in the confectionery category. So how can retailers capitalise?
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Comment & OpinionSpanish star Bonmati helps Snickers stamp out diving
Snickers’ ‘You’re Not You When You’re Hungry’ campaign has previous with football. Now the push has its first female footy star
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Comment & OpinionThe Secrets of TikTok Shop: Untold points to an addictive shopping habit
Brands and retailers are clambering to be part of TikTok Shop. It’s little wonder
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Comment & OpinionThe common survey pitfalls that pollute consumer insight
It’s important we don’t debase gold-standard shopper data with the impurity of rubbish surveys, says Jeremy Garlick, partner at Insight Traction