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Consumer anxiety around ‘food villains’ is only getting worse
By Jonny Forsyth2026-01-16T08:48:00
Mintel research shows 56% of adults worry about exposure to microplastics from food packaging, and long-held concerns about villainous ingredients have morphed into a fear of ultra-processed foods (UPFs), says Jonny Forsyth, senior director of Mintel Food & Drink Research
We live in an era of ‘ingestion anxiety’ fuelled by constant warnings about the dangers lurking in our diets – whether that be villainous ingredients, the dreaded ultra-processing, or even hidden microplastics.
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