Jonny Forsyth

Comment & Opinion
Consumer anxiety around ‘food villains’ is only getting worse
2026-01-16T08:48:00
Mintel research shows 56% of adults worry about exposure to microplastics from food packaging, and long-held concerns about villainous ingredients have morphed into a fear of ultra-processed foods (UPFs), says Jonny Forsyth, senior director of Mintel Food & Drink Research
Comment & Opinion
As ’brain rot’ rises, food & drink can offer calm and clarity
2025-07-09T10:22:00
‘Brain rot’ was named the Oxford Dictionary’s word of the year in 2024, highlighting the mental and intellectual decline caused by overconsuming digital content, says Jonny Forsyth, senior director of Mintel Food & Drink Research
Comment & Opinion
Can brands make fibre as cool as protein?
2025-06-10T14:05:00
People get enough protein, meaning high-fibre claims have greater commercial potential, says Jonny Forsyth, senior director of Mintel Food & Drink Research