All Industry Insight articles – Page 3
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Comment & OpinionArt of the Espresso Café: dancing brainwaves in Breville coffee experiment
Artist Caroline Hobkinson’s ‘immersive experience’ at Gallery Different in Fitzrovia, London worked to translate the mental awakening of a caffeine hit into visual form
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Comment & OpinionUse the festive season to give back and reflect your brand’s values
With the festive season fast approaching, budgets to set, plans to sign off, and personal commitments stacking up, it’s easy to race through these last months without taking the time to end the year well
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Comment & OpinionGet out of your business bubble and spot the baby elephants
Identify the biggest issues and ignore the hype. Then put a plan in place, says Jeremy Garlick, partner at Insight Traction
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Promotional VideosHow retailers zoom in on success with in-store AI cameras
Using AI cameras to identify gaps in shelves allows retailers to streamline operations, frees up staff to focus on customers and can help cut waste. Morrisons managers discuss how this technology has been a ‘game-changer’ to the retail business.
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Comment & OpinionAncient & Brave is hot on feminism, vague on product
Ancient & Brave’s ad shows brave and inspiring women throughout time – but we could use some more product information
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Comment & OpinionRipping up the rulebook: why brands must stop playing safe
Categories are full of codes – patterns so ingrained most brands are afraid to break them. But to be noticed you have to be brave enough to stand out, says Simon Massey, co-founder at Neverland
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Category ReportPasta changes shape: trends in pasta & sauce 2025
Shoppers are looking beyond spaghetti and fusilli to new varieties of pasta, as well as new sauces inspired by world cuisines
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Promotional FeaturesHow integrated data systems are the key to agility success
As consumer expectations evolve and economic pressures intensify, retailers and manufacturers are turning to integrated data systems to transform fragmented operations into agile, responsive supply chains that can anticipate and react to market changes in real time.
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Comment & OpinionWillem Dafoe gets descriptive for Laphroaig
Willem Dafoe’s delivery of some outlandish similies is pitch-perfect
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Comment & OpinionHow hotel query can help us check in with customers better
says Darren A Smith of Making Business Matter
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Comment & OpinionHouse of Guinness: entertaining cobblers should shift a few pints
As Benjamin Lee Guinness’s death sparks a power struggle, the show provides an interesting glimpse into the brand’s history… sort of
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Category ReportSomething to smile about: trends in oral care 2025
Oral care’s value sales are rocketing as stylish and sustainable challengers put pressure on the biggest players to up their game
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Comment & OpinionHeinz boxes clever with ad that focuses on fries
A bright spark on the Heinz account has clocked a coincidence - and the brand makes the most of it
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Comment & OpinionNext Gen Chef: big money cooking show is surprisingly absorbing
Amusing mishaps are rare, but the show’s high standards make compelling viewing
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Comment & OpinionThe wellness paradox: health matters, but value matters more
UK shoppers are the most budget-conscious in the world when it comes to wellness, says Alex Heffernan, insight manager for health, beauty and personal care at NIQ
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Comment & OpinionRetailers should learn how to actually sell retail media
Retailers are not making a great fist of the retail media opportunity because they have not tailored it to the needs of suppliers, says David Sables, CEO of Sentinel Management Consultants
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Comment & OpinionBovaer backlash: revisiting Arla’s social media storm
Ultimately, the Bovaer saga is a cautionary tale for brands navigating today’s volatile information landscape
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WebinarsHow can brands and retailers leverage agentic AI
Generative AI is transforming how grocery products are found and purchased online, making traditional ecommerce marketing tactics increasingly irrelevant. A new webinar explores the risks and opportunities for retailers and brands.
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Promotional FeaturesCan-do: why brands must show how drinks containers promote ‘circularity’
Consumers are well aware of ‘recyclability’ and ‘sustainability’, but new research shows they need help getting to grips with the ‘circular economy’ and how beverage cans play into that.
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Comment & OpinionJude Law looks to tone down his appeal in Uber Eats’ romcom
Actor Jude Law plays the lead role in Uber Eats’ romcom, which begins as a parody of Notting Hill