All Industry Insight articles – Page 3
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Profiles and QandAs
My food & drink job: Ivana Taylor-Ross, marketing exec, The Gym Kitchen
Ivana builds community presence and influencer partnerships for macro-counted, high-protein, low-calorie ready meal brand The Gym Kitchen
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Comment and Opinion
Greggs bags attention with cheesy quiz show ad
‘Bag some joy’ has worked nicely for Greggs for some time – but now the brand is making the slogan work a different way
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Comment and Opinion
How fmcg can learn from YouTuber success stories
Influencers who have successfully monetised their audiences are now moving into fmcg spaces with enviable returns, says Daniel Quinn, head of innovation at The Forge
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Comment and Opinion
How to master the art of global portfolio management
Effective management comes down to consistency, flexibility and efficiency, says Michela Graci, strategy partner at Coley Porter Bell
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Profiles and QandAs
Hilltop Honey’s Scott Davies on sweat, bees and doggy doo doo
Davies has progressed from a sweat-drenched interviewee to building a honey empire where he gets to impact remote beekeepers across the world
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Comment and Opinion
What can food & drink learn from beauty and fashion pop-ups?
Pop-up shops are uniquely placed to overcome many brand challenges, says James Barnes, business director & co-founder of Backlash
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Comment and Opinion
How grocery and CPG players can both win as inflation cools
Seemingly asymmetrical collaborations can raise value for both parties through more sophisticated benefit-sharing models, says Google’s Kathy Lee
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Comment and Opinion
It’s time supermarkets go from basic to boss level Korean food
There’s nothing like some Seoul food, but are supermarkets getting it right?
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Profiles and QandAs
My food & drink job: Greg Brady, brand manager, Savencia
From the checkouts at Tesco to managing the Saint Agur range, Greg wants to change the British perception of blue cheese
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Analysis and Features
Sainsbury’s workers’ day from hell: this week in grocery on TikTok
TikTok’s latest grocery trends see Tesco Clubcard hacks, IT crises, and cultural inclusivity, while a viral dumpster dive sparks conversation on food waste
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Webinar
WATCH: How can brands and retailers cater to the new empowered consumer?
Watch our webinar on demand as experts from Iceland, General Mills, Rude Health and Mastercard unpick the big consumer trends that are already shaping grocery in 2024.
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Promotional Feature
Why reformulation to reduce sodium is needed - and why it just got easier
Sodium is widely used in food manufacture to enhance flavour, but overconsumption can carry severe health risks, and replacements to date have come with their own problems. So, how can suppliers reformulate to reduce sodium while retaining the flavours consumers love?
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Comment and Opinion
Chocomel chucks everything at random ad campaign
Chocomel is looking to cover a lot of ground with its new ad
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Comment and Opinion
What we can learn from Jägermeister’s tech-driven global approach
Technology can free up teams to focus on priorities and challenges that require more creative solutions, says Harry Edmonds, creative director at Mother Design
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The Big Interview
Nathalie Roos: the CEO making black tea cool again
The newly revamped PG Tips has netted praise from Dua Lipa. For Lipton Teas & Infusions’ CEO, it’s all part of adding value back into black tea
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Comment and Opinion
What every startup needs to know before applying to Dragons’ Den
Before you’re even in the Den, you’re putting hours into the selection process, says Amelia Christie-Miller, founder of Bold Bean Co
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Profiles and QandAs
Bio&Me’s Emma Grant on Champagne, Sydney and the Queen
’Knowing you’re helping make a difference to the nation’s gut health is the best feeling’
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Profiles and QandAs
My food & drink job: Lici Sawyer, junior brand manager, Bol Foods
Lici explains how a degree in Spanish taught her the communication skills to land a marketing role at Bol Foods
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Comment and Opinion
Sainsbury’s IT ‘meltdown’ offers lessons in crisis management
The computer might say no, but customers still want a person to apologise for it
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Analysis and Features
Hot cross bun taste tests and UPF dupes dominate TikTok
Unpack the memes and puns of the week on social media across fmcg