All Industry Insight articles – Page 3
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Comment & OpinionWhy being data-driven can be dangerous
Being data-driven only helps if the data – and the analysis behind it – is actually good, says Jeremy Garlick, partner at Insight Traction
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Comment & Opinion‘Martini Man’ Jonathan Bailey mixes levity and sophistication
Martini’s new short film is glamorous and exotic – but Jonathan Bailey’s charming performance adds some laughs, too
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Comment & OpinionIMRG Takes On… fun podcast examines potential of World Cup damp squib
Andy Mulcahy and Tom Jacobs of UK e-commerce association IMRG manage to unearth some World Cup opportunities
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Comment & OpinionInside Rubies in the Rubble’s hot new sauces launch
After 12 years of building Rubies in the Rubble and many product launches along the way, CEO and founder Jenny Costa has learned successful innovation comes down to two essentials
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Comment & OpinionIrn-Bru smashes it with Scottish World Cup anthem
Irn-Bru reveals Scotland’s secret weapon – which is that ‘we’re made in Scotland, from girders’, of course
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Comment & OpinionGroundswell: uplifting climate documentary makes case for regen-ag
The documentary, narrated by Woody Harrelson and Demi Moore, is less concerned with the amount of carbon in the air and more with the lack of it in the soil
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Comment & OpinionIf an LLM won’t recommend you in a heatwave, do you still exist?
As AI replaces traditional search, fmcg brands face a battle for digital visibility, says Ella Kersey, growth director at Brandwidth
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Comment & OpinionWilkinson Sword’s ‘Blade Master’ bemuses Williams F1 duo
The bonkers Blade Master is put to good use by the Williams F1 team, of which Wilkinson Sword is a brand partner
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Comment & OpinionGreggs’ great work of art pays homage to the sausage roll
Greggs commissioned royal embroider Hawthorne & Heaney to create the eight-metre-long ‘Ta-Pastry’
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Comment & OpinionWhy ‘doing a great job’ isn’t enough to get you noticed
Just doing a great job won’t get you promoted, and it’s because most senior people expect you to do a great job, to do it silently and not to bother them
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Comment & OpinionWhy grocery’s challenger brands are taking a moral stand
As the political climate has changed, challenger brands have noticed the push for diversity, equity and inclusion has stagnated, and ‘risks regressing’
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Comment & OpinionWhy friction is becoming a selling point for brands
As consumers seek out difficulty for its own sake, smart brands are seeing it as an opportunity, says Tom Gray, global chief strategy officer at Imagination
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Comment & OpinionSeabrook spud encourages park football hero
A giant talking potato gives a park crisp-muncher his support in this amusing ad
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Comment & OpinionWorld’s Biggest Curry Restaurant: engaging look at Stockport mega-eatery
Some 10,000 customers a week who visit Pakistani Indian restaurant Royal Nawaab in Stockport. This documentary shows how
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Guide ToThe Grocer Guide To Beer & Cider
Gen Z binge drinking rates triple despite moderation trend, as retailers balance premium growth with mainstream core ranges
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Comment & OpinionEditor’s picks: price caps, politics and retail resets
This week’s issue features extensive coverage of the fallout to political suggestions of price caps, plus a big interview with the chief of UK Packaging PRO, and Focus Ons own label and butter – and much more
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Comment & OpinionPeta’s duellists play up veganism’s bedroom benefits
Peta’s latest pro-vegan campaign is targeted squarely at men – specifically the sort of man who equates meat-eating with masculinity
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Comment & OpinionYouTuber Sandro Ford’s boozy diary is fun… and worrying
‘What I drink in a day’ documents the YouTuber’s punishing itinerary of alcohol consumption in various locations
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Comment & OpinionIs your organisation telling you the truth?
When bad news is unavoidable, how you hear it matters as much as how you share it, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionIf you think it’s hard to establish a brand, try establishing a category!
There’s another cost in setting up a brand in a new category: educating buyers and consumers, says Ellie Webb of Caleño Drinks