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Collaborative forecasting is a myth. Retailers must own the numbers
By David Sables2025-10-23T08:15:00
Collaboration in forecasting sounds appealing but it’s just a gentle name for trying to get the retailer to do their job properly, says David Sables, CEO of Sentinel Management Consultants
Following the Grocery Code Adjudicator’s latest survey, there is a lot of discussion about inaccurate forecasting by UK retailers.
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