All articles by Mark Dishman
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Comment & OpinionCrunch time for Old El Paso in sensual spot
OEP spotlights ‘better crunch, better flavour’ in a sound-focused ad with a strangely sexy conclusion
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Comment & OpinionDairylea’s adventures are all in the mind
A Dairylea-fuelled kid demonstrates the power of imagination – but doesn’t get to have any real fun
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Comment & OpinionCarlsberg eyes perfection with ice cream campaign
The brand has brought back its famous ‘If Carlsberg did…’ slogan for a late summer push
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Comment & OpinionBig Chicken: Mo Gilligan documentary checks out fast food ‘conspiracy’
The fried chicken loving comedian’s ‘experiment’ is largely pointless, but his deep dive into its production throws up some surprises
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Comment & OpinionBeefeater’s Jamiroquai collab sees Jay Kay reach for a gin
It’s not only a coup for Beefeater to recreate the vid with Jay Kay in situ, it’s quite the technical challenge
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Comment & OpinionMagnum is on point with further foray into fashion
Inside the ‘House of Magnum’, parallels between couture and ice cream are cleverly drawn
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Comment & OpinionOld Spice sniffs victory with last-gasp football spot
Old Spice’s football ad might have landed better had a certain semi-final result been different
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Comment & OpinionBelvoir Farm boots out the suit in ‘obsessed’ spot
A besuited bod’s ‘elderflower flavouring’ suggestion goes down like a lead balloon on Belvoir Farm
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Comment & OpinionWild campaign gets nun too provocative
The ad purports to show a meeting in which members of the Wild team are brainstorming the best way to describe how dry its product leaves pits
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Comment & OpinionMr Somersby rescues pair of Brits in sweary campaign
Mr Somersby is a genial American who helps a couple of shut-ins enjoy nature - and a cider, of course
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Comment & Opinion‘Martini Man’ Jonathan Bailey mixes levity and sophistication
Martini’s new short film is glamorous and exotic – but Jonathan Bailey’s charming performance adds some laughs, too
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Comment & OpinionIrn-Bru smashes it with Scottish World Cup anthem
Irn-Bru reveals Scotland’s secret weapon – which is that ‘we’re made in Scotland, from girders’, of course
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Comment & OpinionWilkinson Sword’s ‘Blade Master’ bemuses Williams F1 duo
The bonkers Blade Master is put to good use by the Williams F1 team, of which Wilkinson Sword is a brand partner
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Comment & OpinionSeabrook spud encourages park football hero
A giant talking potato gives a park crisp-muncher his support in this amusing ad
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Comment & OpinionPeta’s duellists play up veganism’s bedroom benefits
Peta’s latest pro-vegan campaign is targeted squarely at men – specifically the sort of man who equates meat-eating with masculinity
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Comment & OpinionAnchor lover gets blissfully buttered amid canal chaos
A blissed-out butter lover ignores a canal boat disaster in this unsophisticated but effective ad
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Comment & OpinionNobu: restaurateur documentary puts commerce over cuisine
This largely uncritical film is as interested in brand building as food – to the point it starts to resemble a corporate video shown to new Nobu employees
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Comment & OpinionBudweiser lets it rain in World Cup beer campaign
Apparently unable to play up its US roots, Bud has come up with an enjoyable if disjointed ad
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Comment & OpinionTesco ad finds monstrous way to give kids healthy food
A monster chases a grape-pinching lad into the car park. Fortunately, it’s friendly
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Comment & OpinionSneaky snapper facilitates Amstel’s creepy friendship project
‘Shot Without Permission’ is ‘a photographic project’ designed to show ‘real friendship can’t be faked’