As the Premier League season comes to an end, Liverpool FC fans are celebrating their team’s title victory. And long-time ‘official beer partner’ Carlsberg is getting involved.

Well, sort of. It’s produced a can commemorating the team’s Champion’s League win of 2005. An accompanying video spot sees it send a Scouse supporter into pleasant reveries. Meanwhile, then-players Sami Hyypiä, Vladimír Šmicer and Jerzy Dudek witness the can travel along a conveyor belt while commentary of their glorious game plays.

It’ll go down well in half of a certain city, of course. But the ‘Forever fans’ end line comes in the same week said fans made headlines by booing departing home hero Trent Alexander-Arnold, so goodwill beyond Merseyside may be hard to come by. One to target carefully.

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