pladis
pladis is one of the world's fastest-growing snacking companies, and home to iconic brands like McVitie’s, GODIVA, and Ülker, alongside regional favourites such as Jacob’s, Go Ahead, Flipz, and more.
Visit: www.pladisglobal.com
Promotional VideosDiscover how to elevate brand presence in the trending biscuit category
The biscuit market is evolving, as consumers crave new flavours and indulge in biscuits across new occasions. In this video, McVitie’s discusses the strategies helping the brand stand out from the crowd.
Promotional VideosHow Pladis boosted its sales in snacking through NPD
In this video, Asli Ozen Turhan, chief marketing officer for Pladis, tracks the success of the company through the snacking category and shares how bringing new flavours and formats to shoppers has enabled it to drive the incremental purchases fuelling this growth.