Archive of all promotional videos – Page 2
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Promotional VideosHow Whitworths has adjusted its strategy for healthy success
In this video, Phil Gowland, commercial director at Whitworths, tracks the success of the company through the home baking category and shares its ambitious plans for growth and expansion with a new, healthier focus.
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Promotional VideosBrand Success Stories: Old El Paso
Maeve Judge, marketing manager, meals & baking at General Mills, explains how an innovation in Mexican foods generated £6m RSV in its first year.
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Promotional VideosBrand Success Stories: Cirio
Diego Pariotti, head of the export department at Cirio, explains how the tomato company plans to strengthen its message of Italian authenticity to British consumers in the biggest market for the category outside Italy.
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Promotional VideosWhy brandy’s lockdown growth makes it ripe for reinvention
Brandy saw 11% volume growth by the end of 2020 to sell 22 million bottles – the highest rate of increase the category has seen for some years. This was achieved with little brand support or marketing, making brandy, and in particular French brandy, ripe for reinvention as consumers experiment ...
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Promotional VideosHow suppliers and retailers can evolve the energy drinks category
Energy drinks have performed especially well over the last few years, with sales in excess of £1.3bn in retail, adding £89m in value over the last year.
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Promotional VideosHow Coca-Cola European Partners adapted to the pandemic
Amid the outbreak of the Covid-19 pandemic, the Coca-Cola brand was taken off-air and its advertising budget redirected to relief efforts. Since then Coca-Cola European Partners (CCEP) has supported the shift to retail spending as well as hospitality’s efforts to re-open.
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Promotional VideosWhy the market for RTD coffee is growing
Ready-to-drink coffee accounted for almost 10% of soft drinks sales growth in the last year, outperforming many rivals. Experts from Costa Coffee and its RTD distributor Coca-Cola European Partners discuss the segment’s burgeoning prospects.
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Promotional VideosBrand Success Stories: Mutti
We spoke to Francesco Mutti, fourth-generation CEO of Mutti s.p.a., to find out how it delivers the best tomato experience for consumers and why the UK is central to the company’s plans for 2021.
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Promotional VideosBrand Success Stories: Thatchers Cider
We spoke to managing director Martin Thatcher and sales director Chris Milton to find out how Thatchers adapted during the pandemic, what it would have done differently and what the company has planned for 2021.
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Promotional VideosBrand Success Stories: Westons Cider
We spoke to Westons Cider’s head of business development to find out what their best move this year has been, what they would have done differently, and what their plans for the next 12 months are.
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Promotional VideosVideo briefing: what’s next in dairy drinks?
We spoke to Sophie Johnson Trevis, head of category at FrieslandCampina UK, to find out what’s hot, what’s not and what’s next for the category
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Promotional VideosBrand Success Stories: Lyons Coffee
We spoke to Head of Category & Insight, Lyons, UCC Coffee UK and Ireland, to find out what their best move the past year has been, what they would have done differently, and what their plans are for the year to come.
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Promotional VideosThe story of beer & cider in 2019
Brits are getting the pints in. To find out what’s been happening in the beer & cider category this year, we spoke to Heineken category and shopper marketing director, Toby Lancaster
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Promotional VideosBrand Success Stories: The Meatless Farm Co
We spoke to Founder of The Meatless Farm Co to find out what their best move this year has been, what they would have done differently, and what their plans for 2020 are.
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Promotional VideosThe story of soft drinks in 2019
To find out what’s been happening during this bumper year for fizzy pop, and to hear some predictions for 2020, we spoke to CCEP commercial activation director Mark Cumming
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Promotional VideosVideo briefing: what’s next in oral care?
Despite the nation’s obsession with taking the perfect selfie, sales of everyday toothpaste are down in the UK. We spoke to an expert at GSK to find out what’s going on.
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Promotional VideosVideo briefing: what’s hot in chocolate?
Brits might be on a wellness kick but the chocolate category is still in rude health. We spoke to an expert at Mondelez to find out what’s hot, what’s not and what’s next for the category
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Promotional VideosVideo briefing: what's hot in savoury snacks and crisps?
We spoke to KP Snacks head of category, shopper and activation, Andrew Marchant to find out what’s hot, what’s not and what’s next for the category
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Promotional VideosSponsored: Fish category briefing with Birds Eye
We spoke to an expert at Birds Eye to find out what’s hot, what’s not and what’s next for fish
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Promotional VideosSponsored: biscuits category briefing with Pladis
Biscuit snack packs are breaking their way into the biscuit tin. But what’s drawing consumers into biscuits on the go? And which portable biscuit formats are struggling and why?
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