Gemma Nicholas and Oliver Crick from Coca-Cola Europacific Partners explain how retailers can help energy drinks grow by educating shoppers, balancing on-the-go and future consumption formats, and linking to food. They also discuss Monster’s pioneering role in the category over the last five years, as it moved from a challenger brand to become the leader of energy drinks growth in Great Britain.

All video statistics sourced via Nielsen MAT Val Total GB WE 27/03/21