
Mutti
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Masterclass: Taste elevated – premium tomato category growth
Robust growth in the canned and ambient tomato category is being driven by price inflation and consumers trading up. Read Mutti’s in-depth review of the sector and how retailers can capitalise.
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Masterclass: why premium tomatoes are winning with shoppers
Amid a cost-of-living crisis, the £211.2m ambient tomato category is seeing growth in the private-label and premium sectors, but the middle ground is feeling the pinch. Discover how the premium category can help drive the market forwards.
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How premium is winning with shoppers
Find out how premium brands are coming out on top, and what they have to offer consumers in there evolving behaviours.
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Masterclass: why shoppers are falling back in love with tomatoes
Despite now commanding £211m in sales value in the UK, the ambient tomato category has suffered in the past from a lack of game-changing innovation and investment. However, Italian brand Mutti shows how the category’s resurgence since 2021, sparked by a shift in consumer behaviours, is seeing the market reinvigorated and causing UK consumers to fall in love with tomatoes once more.
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Brand Success Stories: Mutti
We spoke to Francesco Mutti, fourth-generation CEO of Mutti s.p.a., to find out how it delivers the best tomato experience for consumers and why the UK is central to the company’s plans for 2021.