Mutti
Promotional FeaturesMasterclass: Taste elevated – premium tomato category growth
Robust growth in the canned and ambient tomato category is being driven by price inflation and consumers trading up. Read Mutti’s in-depth review of the sector and how retailers can capitalise.
Promotional FeaturesMasterclass: why premium tomatoes are winning with shoppers
Amid a cost-of-living crisis, the £211.2m ambient tomato category is seeing growth in the private-label and premium sectors, but the middle ground is feeling the pinch. Discover how the premium category can help drive the market forwards.
Promotional FeaturesHow premium is winning with shoppers
Find out how premium brands are coming out on top, and what they have to offer consumers in there evolving behaviours.
Promotional FeaturesMasterclass: why shoppers are falling back in love with tomatoes
Despite now commanding £211m in sales value in the UK, the ambient tomato category has suffered in the past from a lack of game-changing innovation and investment. However, Italian brand Mutti shows how the category’s resurgence since 2021, sparked by a shift in consumer behaviours, is seeing the market reinvigorated and causing UK consumers to fall in love with tomatoes once more.
Promotional VideosBrand Success Stories: Mutti
We spoke to Francesco Mutti, fourth-generation CEO of Mutti s.p.a., to find out how it delivers the best tomato experience for consumers and why the UK is central to the company’s plans for 2021.