Archive of all Diageo articles – Page 4
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NewsUS tariffs to cost Diageo $150m a year
The drinks giant believes it can mitigate about half the impact without price rises
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NewsCasamigos unveils slew of UK activations to tap into rising tequila demand
Casamigos is now the fastest-growing and largest ‘super-premium’ tequila in the UK off-trade
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NewsNewlat to buy Diageo operations in Italy to grow drinks exposure
The factory in northern Italy produces alcoholic and non-alcoholic drinks
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NewsCaptain Morgan unveils ‘beer-inspired’ Muck Pit RTD
The 4% abv tipple is made from Captain Morgan Original Spiced Gold, ‘brewed mango’ and ‘a dash of hop flavours’
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NewsUK-India trade deal: food and drink businesses to benefit from ‘historic’ agreement
British food and drink makers are set to benefit significantly from lower trade tariffs with India
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NewsDiageo GB names new marketing and innovation director
Ursula Mejía Melgar has joined from Diageo’s southern Europe business
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NewsDiageo swaps US Cîroc rights for stake in LeBron James’ Lobos 1707 tequila
Diageo will retain the rights to Cîroc in global markets including the UK
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Category ReportWhy stout is back in fashion: trends in beer and cider 2025
Stout sales are surging as Gen Z discovers dark beer and designer Guinness sweaters sell for £890 a pop. How did stout find its cool?
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NewsDiageo GB appoints Barry O’Sullivan as MD, replacing Nuno Teles
O’Sullivan, previously managing director of Diageo Ireland, will take up the role on 1 July
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NewsDiageo plans push to restore Smirnoff Ice RTD to former glory
The lemon-flavoured alcopop is currently the fourth top-selling RTD in UK grocery
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NewsAlcohol industry scrambles to avoid being caught in looming trade war
The spectre of tariffs threatens the profitability of global alcohol suppliers
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NewsDiageo pulls out of Distill Ventures accelerator as part of strategic reshape
Diageo has invested over £245m in more than 35 businesses through the Distill programme
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NewsCîroc expands RTD range with ‘tropical’ Colada launch
Cîroc has also announced the return of its Cîroc Coconut flavoured vodka
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Comment & OpinionWe must communicate to bridge the sustainability ‘say-do’ gap
In the beverage category, 68% of consumers say they care about the environment but only 12% follow through with a sustainable purchase, says Deb Caldow, global marketing sustainability director at Diageo
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Comment & OpinionFrom Heinz to Baileys: the secret to a great brand extension
Leveraging the trust and recognition of a brand to enter new markets has become a tried and tested part of brand management, says Tom White, chief strategy officer at Modern Citizens
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NewsDiageo shuffles senior leadership pack with new Europe and Africa presidents
The spirits giant has appointed new presidents in three major markets this year
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NewsGrocers and fmcg suppliers lead on gender equality in boardrooms, report shows
British food and drink companies are continuing to show progress for gender parity in leadership positions, as per the FTSE Women Leaders review
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NewsSmirnoff continues ‘spirit drink’ push with Miami Peach launch
The NPD cannot be called a vodka as it is less than 37.5% abv
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Promotional VideosHow to win the 'treat occasion' all year round
Watch this video to get the inside story on how Baileys has evolved to become a year-round indulgence, transcending the alcohol aisle and driving growth through innovation, new partnerships and cross-category opportunities.
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Comment & OpinionSpirit giants Diageo and Pernod Ricard show ‘challenging’ is the new normal
Spirits giants Diageo and Pernod Ricard have both said they can no longer rely on previously outlined sales guidance