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Diageo to sharpen focus on RTDs as spirits softness persists
By James Beeson2025-11-06T11:36:00
Pre-batched cocktails could help Diageo meet evolving consumer need states including a desire to consume less alcohol and fewer calories, interim CEO Nik Jhangiani said
Diageo is to double down on the alcoholic ready-to-drink segment amid sluggish sales of standalone spirits.
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