All Smirnoff articles
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Analysis & FeaturesAlcohol sales: Smirnoff now UK's fastest growing booze brand
Smirnoff has struck gold. Thanks to premium brand extensions featuring gold leaf and a move into frozen cocktails the vodka brand has become Britain’s fastest growing booze brand…
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Analysis & Features
Carling is booze's biggest ad spender as investment surges 35%
Heritage and craftsmanship were the focus of alcohol’s biggest advertising spenders this year, as cider brands championed their roots in TV ads.
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Britain's Biggest Alcohol Brands
4: Smirnoff
Britain’s biggest spirit continues to grow, despite mounting competition. How? Keeping tabs on price…
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Buying & Supplying News
New Smirnoff campaign to shake up UK nightlife
Diageo is on the campaign trail with a new push for Smirnoff vodka.
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Category Report
1-10: Britain's Biggest Alcohol Brands 2012
While the latest addition to the Stella family, Cidre, enjoyed a spectacular debut season, the original Stella Artois…
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Category Report
71-80: Britain's Biggest Alcohol Brands 2012
Success in the super-strength lager category comes down to distribution…
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People News
Diageo hands global role to heir-apparent Menezes
Diageo has promoted North American boss Ivan Menezes to the role of chief operating officer.
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Buying & Supplying News
Stella and Smirnoff given outdoor pushes
The UK’s number-one lager and number-one spirit brand have each kicked off new outdoor campaigns this week.
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News
Price hikes and Johnnie Walker drive Diageo growth
A strong performance from Johnnie Walker whisky and a return to growth for Smirnoff vodka helped drinks giant Diageo grow sales by 7% over the past six months.
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Buying & Supplying News
Women focus of diet cola-Smirnoff premix
Diageo GB is hoping to woo women drinkers with the launch of a Smirnoff and diet cola premix. The company said consumers are split between those who drink regular cola and those who drink diet cola, and believes this gives it an...
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Buying & Supplying News
Diageo introduces a 10cl Smirnoff bottle
Diageo has brought out its smallest-yet bottle of Smirnoff to appeal to thrifty shoppers who only want the odd tipple. The 10cl bottle (rsp: 2.89), rolling into c-stores now, features the same design as the 70cl bottle, and follows...
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Buying & Supplying News
Acid Test: Smirnoff Cosmopolitan
As Brits increasingly indulge in at-home mixology, Diageo predicted the Smirnoff Perfect Pour Cocktails would “explode” the fledgling pre-prepared cocktail category.
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Buying & Supplying News
Smirnoff push boosts Diageo in UK market
Diageo has posted a rise in pre-tax profits of 13% to £2.2bn, despite a fall in global sales for its flagship Guinness brand. Sales at the drinks giant grew by 2% on a like-for-like basis and by 5% for the year to just under £9.8bn.
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Buying & Supplying News
New cocktail range takes on Smirnoff
Whyte Mackay is taking on Diageo with a range of stylish, ready-to-serve cocktails with a bigger punch than their Smirnoff rivals. The four-strong VnC Cocktails will be distributed in the UK off-trade next month by Whyte ...
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Buying & Supplying News
A Smirnoff revolution in ready-to-serve cocktails
Diageo plans to explode the fledgling pre-prepared cocktail category with the launch of Smirnoff Perfect Pour Cocktails. A 1.9m print and PoS campaign begins this month to coincide with the national retail roll-out of Mojito and...
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Buying & Supplying News
Smirnoff faces challenge of Eristoff
Smirnoff might have been declared the most powerful global spirit or spirits brand this week, according to a new survey, but Georgian rival Eristoff plans to emulate its success.
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Buying & Supplying News
Poll names Smirnoff world’s top drinks brand
Smirnoff has hung on to its crown as the most influential brand in the global drinks industry in a new poll.
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Buying & Supplying News
Blueberry next as Smirnoff adds to its ranks of flavoured vodkas
Diageo is adding blueberry to its high-flying range of flavoured Smirnoff vodkas. Smirnoff Blueberry will hit selected retailers this month before rolling out nationwide later in the year, and join the Lime and Green Apple varieties that...
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Buying & Supplying News
Smirnoff and cola added to premix range
Diageo is adding a Smirnoff vodka and cola variant to its premix can line-up. The new 250ml can, which rolls out this week, takes the range to eight variants, including Smirnoff vodka cranberry juice drink and Gordon's gin ...
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Buying & Supplying News
Bulletin: Lea & Perrins plot thickens… Smirnoff battles Absolut… Kraft readies Cadbury bid
Sauce skip story a scam?; vodka giants duke it out for dominance; confectioner approach nearer by the day
