Archive of all Smirnoff articles
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RankingsBritain’s Biggest Alcohol Brands 2024: The top 100
Britain’s Biggest Alcohol Brands is The Grocer’s annual ranking of the biggest booze brands in the UK by value and volume
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RankingsBritain’s Biggest Alcohol Brands 2024: how drinks brands are embracing moderation
Consumers are seeking to drink more mindfully and regulation now favours lower abvs, too. How are brands reacting?
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RankingsBritain’s Biggest Alcohol Brands 2023: The top 100
Stella might be maintaining its dominance at the top, but 2023 has proved volatile for booze brands
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Category ReportThe goalden grocery opportunity for beer, spirits and wine: alcoholic drinks category report 2022
The World Cup, a pandemic-free Christmas and rising living costs offer a ripe opportunity in off-trade booze sales. Can the industry slot it away?
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NewsSmirnoff bolsters flavoured vodka line-up with Berry Burst
The NPD is billed as a ‘bold coloured liquid’ featuring ‘natural flavours of blueberries and blackberries’ combined with Smirnoff No 21 vodka
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NewsSmirnoff rolls out Raspberry Crush vodka RTD cans
The NPD was ‘perfectly placed’ to capitalise on the growth of flavoured vodka, said Smirnoff
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NewsSmirnoff and Fever-Tree launch spritz summer campaign
The campaign will encourage shoppers to ‘spritz up’ for summer
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Analysis & FeaturesAlcohol sales: Smirnoff now UK's fastest growing booze brand
Smirnoff has struck gold. Thanks to premium brand extensions featuring gold leaf and a move into frozen cocktails the vodka brand has become Britain’s fastest growing booze brand…
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Analysis & FeaturesCarling is booze's biggest ad spender as investment surges 35%
Heritage and craftsmanship were the focus of alcohol’s biggest advertising spenders this year, as cider brands championed their roots in TV ads.
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Rankings1-10: Britain's Biggest Alcohol Brands 2012
While the latest addition to the Stella family, Cidre, enjoyed a spectacular debut season, the original Stella Artois…
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Rankings
71-80: Britain's Biggest Alcohol Brands 2012
Success in the super-strength lager category comes down to distribution…
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NewsDiageo introduces a 10cl Smirnoff bottle
Diageo has brought out its smallest-yet bottle of Smirnoff to appeal to thrifty shoppers who only want the odd tipple. The 10cl bottle (rsp: £2.89), rolling into c-stores now, features the same design as the 70cl bottle, and follows...
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NewsAcid Test: Smirnoff Cosmopolitan
As Brits increasingly indulge in at-home mixology, Diageo predicted the Smirnoff Perfect Pour Cocktails would “explode” the fledgling pre-prepared cocktail category.
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News
A Smirnoff revolution in ready-to-serve cocktails
Diageo plans to "explode" the fledgling pre-prepared cocktail category with the launch of Smirnoff Perfect Pour Cocktails. A £1.9m print and PoS campaign begins this month to coincide with the national retail roll-out of Mojito and...
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News
Smirnoff faces challenge of Eristoff
Smirnoff might have been declared the most powerful global spirit or spirits brand this week, according to a new survey, but Georgian rival Eristoff plans to emulate its success.
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News
Blueberry next as Smirnoff adds to its ranks of flavoured vodkas
Diageo is adding blueberry to its high-flying range of flavoured Smirnoff vodkas.Smirnoff Blueberry will hit selected retailers this month before rolling out nationwide later in the year, and join the Lime and Green Apple varieties that...
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News
Eristoff takes on Smirnoff for top spot
Bacardi-Martini is launching a £1.5m campaign for its Eristoff vodka, which it believes will one day take over from Smirnoff as the UK's leading vodka.The drinks giant is pushing its two Georgian vodka variants Eristoff Original and...
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News
Smirnoff's trip of a lifetime
Diageo is investing £2m in an off-trade exclusive promotion for Smirnoff as a follow-up to last year's high-profile win-a-diamond campaign. The competition, which is expected to boost sales by 18%, gives consumers the chance to win one of 20 trips....
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News
Campaign trail: Diageo is rolling out its global Smirnoff advertising campaign
Diageo is rolling out its global Smirnoff advertising campaign across the UK this July. The company is investing more than £500,000 in the Signature campaign, which traces the brand's story from its routes in Imperial Russia, through...
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News
Standard sets sights on Smirnoff's crown
Vodka brand Russian Standard has entered the UK market in a deal with First Drinks Brands, the distribution company owned by Scotch whisky producer William Grant.The vodka is the creation of Russian entrepreneur Roustam Tariko, whose...