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Archive of all Smirnoff articles
Most recent first...
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RankingsBritain’s Biggest Alcohol Brands 2025: The top 100
Britain’s Biggest Alcohol Brands is The Grocer’s annual ranking of the biggest booze brands in the UK by value and volume.
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Analysis & FeaturesWhich brands could Diageo sell as part of ‘substantial’ portfolio shake-up?
Diageo wants to raise funds by being ‘more rigorous’ in pursuing disposals. Which brands could be on the chopping block?
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NewsDiageo plans push to restore Smirnoff Ice RTD to former glory
The lemon-flavoured alcopop is currently the fourth top-selling RTD in UK grocery
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NewsSmirnoff continues ‘spirit drink’ push with Miami Peach launch
The NPD cannot be called a vodka as it is less than 37.5% abv
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RankingsBritain’s Biggest Alcohol Brands 2024: The top 100
Britain’s Biggest Alcohol Brands is The Grocer’s annual ranking of the biggest booze brands in the UK by value and volume
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RankingsBritain’s Biggest Alcohol Brands 2024: how drinks brands are embracing moderation
Consumers are seeking to drink more mindfully and regulation now favours lower abvs, too. How are brands reacting?
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RankingsBritain’s Biggest Alcohol Brands 2023: The top 100
Stella might be maintaining its dominance at the top, but 2023 has proved volatile for booze brands
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Category ReportThe goalden grocery opportunity for beer, spirits and wine: alcoholic drinks category report 2022
The World Cup, a pandemic-free Christmas and rising living costs offer a ripe opportunity in off-trade booze sales. Can the industry slot it away?
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NewsSmirnoff bolsters flavoured vodka line-up with Berry Burst
The NPD is billed as a ‘bold coloured liquid’ featuring ‘natural flavours of blueberries and blackberries’ combined with Smirnoff No 21 vodka
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NewsSmirnoff rolls out Raspberry Crush vodka RTD cans
The NPD was ‘perfectly placed’ to capitalise on the growth of flavoured vodka, said Smirnoff
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NewsSmirnoff and Fever-Tree launch spritz summer campaign
The campaign will encourage shoppers to ‘spritz up’ for summer
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Analysis & FeaturesAlcohol sales: Smirnoff now UK's fastest growing booze brand
Smirnoff has struck gold. Thanks to premium brand extensions featuring gold leaf and a move into frozen cocktails the vodka brand has become Britain’s fastest growing booze brand…
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Analysis & FeaturesCarling is booze's biggest ad spender as investment surges 35%
Heritage and craftsmanship were the focus of alcohol’s biggest advertising spenders this year, as cider brands championed their roots in TV ads.
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Rankings1-10: Britain's Biggest Alcohol Brands 2012
While the latest addition to the Stella family, Cidre, enjoyed a spectacular debut season, the original Stella Artois…
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Rankings
71-80: Britain's Biggest Alcohol Brands 2012
Success in the super-strength lager category comes down to distribution…
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NewsDiageo introduces a 10cl Smirnoff bottle
Diageo has brought out its smallest-yet bottle of Smirnoff to appeal to thrifty shoppers who only want the odd tipple. The 10cl bottle (rsp: £2.89), rolling into c-stores now, features the same design as the 70cl bottle, and follows...
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NewsAcid Test: Smirnoff Cosmopolitan
As Brits increasingly indulge in at-home mixology, Diageo predicted the Smirnoff Perfect Pour Cocktails would “explode” the fledgling pre-prepared cocktail category.
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News
A Smirnoff revolution in ready-to-serve cocktails
Diageo plans to "explode" the fledgling pre-prepared cocktail category with the launch of Smirnoff Perfect Pour Cocktails. A £1.9m print and PoS campaign begins this month to coincide with the national retail roll-out of Mojito and...
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News
Smirnoff faces challenge of Eristoff
Smirnoff might have been declared the most powerful global spirit or spirits brand this week, according to a new survey, but Georgian rival Eristoff plans to emulate its success.
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News
Blueberry next as Smirnoff adds to its ranks of flavoured vodkas
Diageo is adding blueberry to its high-flying range of flavoured Smirnoff vodkas.Smirnoff Blueberry will hit selected retailers this month before rolling out nationwide later in the year, and join the Lime and Green Apple varieties that...