smirnoff & diageo news

Gordon's gin & tonic RTD in £1.50 PMP

Diageo relaunches RTD lineup in price-marked pack Subscription

12 Apr 2017 | By Helen Gilbert

The six-strong range is available now for £1.50 per 250ml can

Johnnie Walker Aged 18 Years

Diageo gives Johnnie Walker 18-year-old blend a new name Subscription

05 Apr 2017 | By Daniel Selwood

Platinum Label is to relaunch in the summer as Aged 18 Years

DrinkIQ from Diageo, body processing alcohol

Diageo unveils Drink IQ tool to aid responsible drinking Subscription

22 Mar 2017 | By Helen Gilbert

The platform debunks common myths about alcohol and tests users’ knowledge


Dry January is a challenge for industry as well as individuals Subscription

30 Jan 2017 | By Anthony Myers

New research has revealed that dry January campaigns are having a lasting effect on the nation’s drinking habits … but will it last?

more smirnoff & diageo news


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