smirnoff & diageo news

Smirnoff cider

Smirnoff makes first move into cider with fruity duo Subscription

13 Jun 2016 | By Beth Gault

The NPD has a 4% abv, and comes in a ‘disruptive’ clear glass bottle

diageo

Diageo shakes up leadership as Charles Ireland made GB boss Subscription

09 Jun 2016 | By Daniel Selwood

His current role at EAB will be filled by GB country director Andrew Cowan

Diageo Counter top

Diageo appoints former Bacardi CEO as chairman Subscription

18 May 2016 | By Edward Devlin

Javier Ferrán will replace outgoing chairman Dr Franz Humer

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