smirnoff & diageo news

Ciroc Instagram Advertising Screenshot

Cîroc running paid-for video advertising push on Instagram

06 Mar 2015 | By Simon Gwynn

Diageo’s premium vodka Cîroc has become the first alcohol brand in the UK to run paid-for video advertising on Instagram.

Pimms Strawberry

Diageo adds strawberry and mint drink to Pimm's range

27 Feb 2015 | By Simon Gwynn

Diageo is expanding its Pimm’s range with the addition of a Strawberry With A Hint Of Mint flavour.

ivan menezes

Diageo CEO Ivan Menezes backs firm with $1m share purchase Subscription

10 Feb 2015 | By Alec Mattinson

Diageo (DGE) may be fighting a global drop in sales volumes, but CEO Ivan Menezes seems to have placed a bet on the spirit group’s share price rising after investing over $1m in Diageo shares.

craft beer shop

Craft beer shops: the new-wave offie? Subscription

14 Aug 2014 | By Will Hawkes

Can the booming interest in craft beer generate enough business to create a new off-licence sector?…

more smirnoff & diageo news

Red Wine

Portman Group says voluntary action is tackling alcohol abuse Subscription

16 Aug 2014 | By Sarah Hanratty

From this week’s headlines, you wouldn’t think the overwhelming majority of adults in the UK drink responsibly…

SABmiller booze beer drinking

Alcohol abuse: no harm in providing more information

16 Aug 2014 | By Adam Leyland

“Alcoholic drink pictorial health warnings a step too far but what’s the harm in providing more information?”…

tyskie beer

Tyskie is a good product and an icon of modern Britain

19 Jul 2014 | By Adam Leyland

Tyskie entering the 100 Biggest Booze Brands speaks to the massive demographic change in modern Britain…

Poll

Will AB InBev's super-premium extension of Stella Artois catch on with consumers?

View poll results

Responsibility Ok

No delay on Deal report

04 Dec 2014

We were surprised by the claim in The Grocer that the Responsibility Deal evaluation report is “delayed until at least 2016”…

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