smirnoff & diageo news

smirnoff new packaging web resize

Diageo moves Smirnoff packaging to premium

27 May 2015 | By Vince Bamford

The Smirnoff eyebrow has become the most prominent feature on the bottle, while new ‘contemporary’ typography is designed to create a modern feel

Guinness original rebrand 2015

Diageo goes back to the archives for Guinness Original rebrand

07 May 2015 | By Simon Gwynn

Diageo is giving its Guinness Original sub-brand a retro-inspired design overhaul.

Smirnoff We're Open ad

Smirnoff's 'We're Open' campaign aims for inclusiveness

06 May 2015 | By Simon Gwynn

The push, which will run until the end of the year, kicks off with a series of outdoor ads running in May and June that make reference to wider cultural events

craft beer shop

Craft beer shops: the new-wave offie? Subscription

14 Aug 2014 | By Will Hawkes

Can the booming interest in craft beer generate enough business to create a new off-licence sector?…

more smirnoff & diageo news

Red Wine

Portman Group says voluntary action is tackling alcohol abuse Subscription

16 Aug 2014 | By Sarah Hanratty

From this week’s headlines, you wouldn’t think the overwhelming majority of adults in the UK drink responsibly…

SABmiller booze beer drinking

Alcohol abuse: no harm in providing more information

16 Aug 2014 | By Adam Leyland

“Alcoholic drink pictorial health warnings a step too far but what’s the harm in providing more information?”…

tyskie beer

Tyskie is a good product and an icon of modern Britain

19 Jul 2014 | By Adam Leyland

Tyskie entering the 100 Biggest Booze Brands speaks to the massive demographic change in modern Britain…

Poll

How will Booker's acquisition of Budgens and Londis affect the convenience sector?

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Responsibility Ok

No delay on Deal report

04 Dec 2014

We were surprised by the claim in The Grocer that the Responsibility Deal evaluation report is “delayed until at least 2016”…

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