smirnoff & diageo news

Diageo tequila brand Don Julio

Diageo swaps Bushmills for tequila brand Don Julio

03 Nov 2014 | By Alec Mattinson

Diageo buys tequila brand Don Julio

Smirnoff Sorbets

Alcohol sales: Smirnoff now UK's fastest growing booze brand

31 Oct 2014 | By Natalie Brown

Smirnoff has struck gold. Thanks to premium brand extensions featuring gold leaf and a move into frozen cocktails the vodka brand has become Britain’s fastest ...

Fosters radler ad still

Carling is booze's biggest ad spender as investment surges 35% Video

31 Oct 2014 | By Natalie Brown

Heritage and craftsmanship were the focus of alcohol’s biggest advertising spenders this year, as cider brands championed their roots in TV ads.

craft beer shop

Craft beer shops: the new-wave offie? Subscription

14 Aug 2014 | By Will Hawkes

Can the booming interest in craft beer generate enough business to create a new off-licence sector?…

more smirnoff & diageo news

Red Wine

Portman Group says voluntary action is tackling alcohol abuse Subscription

16 Aug 2014 | By Sarah Hanratty

From this week’s headlines, you wouldn’t think the overwhelming majority of adults in the UK drink responsibly…

SABmiller booze beer drinking

Alcohol abuse: no harm in providing more information

16 Aug 2014 | By Adam Leyland

“Alcoholic drink pictorial health warnings a step too far but what’s the harm in providing more information?”…

tyskie beer

Tyskie is a good product and an icon of modern Britain

19 Jul 2014 | By Adam Leyland

Tyskie entering the 100 Biggest Booze Brands speaks to the massive demographic change in modern Britain…

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