All Promotional Feature articles
View similar stories.
-
Promotional Feature
Why net revenue management holds the secret to sustainable CPG growth
It’s easy to assume that revenue growth for consumer-packaged goods is a straightforward question of building volume and value sales. But it’s way more complex than that and there are many pitfalls that can be encountered along the way. Find out why effective net revenue management is so important to healthy CPG growth.
-
Promotional Feature
Why mobile coupons can power-up your next campaign
From introducing new products to rewarding loyal shoppers and building a database, find out how you can use mobile coupons to drive success into your next marketing campaign.
-
Promotional Feature
Why export success is increasingly important to regional growth
Amid surging exports for the UK market, regional performance is also strong – and Wales is reaping the benefits of its strong food and drink culture to send a positive message to the international buying world.
-
Promotional Feature
Theft prevention: how to protect products, people and profits
With the number of cases of theft growing in the UK, how can grocery retailers protect their businesses and create a safer shopping environment for their staff and consumers?
-
Promotional Feature
How fmcg brands can recapture shoppers’ attention
Feverish competition for attention has made it harder than ever to cut through. Snapchat explains how to use experiences to create compelling marketing with better sales opportunities.
-
Promotional Feature
How alcohol manufacturers can fortify profitability and competitiveness
With grocery inflation decreasing, the economy shifting and the consumer landscape rapidly evolving, how can beverage manufacturers shift the focus from revenue growth to margin realisation?
-
Promotional Feature
How to identify food manufacturers at risk of failure
As the UK economy struggles through multiple shocks, discover how food manufacturing businesses are using the latest technology to manage their risk and ensure they’re not affected by the financial distress of others.
-
Promotional Feature
Discover why optimising payment processing can benefit grocery retailers
Discover why the potential of payment processing is often underestimated in the retail environment, and how grocery retailers are missing an opportunity to reap multiple benefits from the payment transaction process.
-
Promotional Feature
What is the opportunity for AR at POS?
How can Augmented Reality help you boost sales at POS? Find out what the most common misconceptions are when it comes to implementation and how AR can help you win at shelf.
-
Promotional Feature
Overcome pricing and promotional forecasting challenges
For CPG brand suppliers, presenting retail partners with new pricing and promotional strategies can be complex. In this article, dunnhumby’s head of insight sales Moray Duncan reveals how to tackle key forecasting challenges.
-
Promotional Feature
How to track diversity and inclusion
With diversity and inclusion playing a big part in businesses, how can retailers and suppliers track the impact it’s having.
-
Promotional Feature
How technology can optimise CPG in-store success
Do you have the appropriate real-time information to make strategic decisions that help your CPG products fly off the shelves? Find out why enhanced retail execution software could be the golden ticket.
-
Promotional Feature
Why cans are becoming the packaging of choice for UK beverages
As the UK’s beverage market continues to expand, manufacturers are under increasing pressure to hit sustainability targets and satisfy changing consumer demands – and there is one packaging medium that is thriving as a result.
-
Promotional Feature
IoT and CMMS: a match made in retail heaven
Discover how combining the internet of things with computerised maintenance management systems is helping retailers save money and reduce waste.
-
Promotional Feature
How to boost your healthy snacking sales
As health-conscious shoppers increasingly seek out nutritious snacks in-store, discover some valuable tips to cater to their needs.
-
Promotional Feature
How can retailers combat unknown shrinkage?
Ten top retailers in the UK grocery sector report unknown shrinkage at disturbing levels, in some cases more than 50%. A holistic strategy for loss prevention is needed. Find out more.
-
Promotional Feature
How the Post Office has evolved its offer to meet changing needs
Traditional retail patterns continue to shift but Post Office is rising to the challenge by bolstering the choice offered to customers and building loyalty. Find out how.
-
Promotional Feature
Why the rise of alcohol-free and low-alcohol drinks cannot be ignored
With the low- & no-alcohol category gaining increasing traction in the UK, retailers cannot ignore the trend, as consumers are demanding more varied drinks options to fit in with a broader set of occasions. And trusted brands are the backbone of that growth, says Diageo.
-
Promotional Feature
Using circular design for food to help nature thrive
Fast forward to 2030. Imaginary cereals company Regenerate’s Climate Crunch range, made from nature-friendly peas mixed with diverse wheats, is proving a hit. But why? Find out more here.
-
Promotional Feature
Why the taste of the American South is a hit with UK consumers
Discover the key attributes that are making bourbon so popular in the UK and how retailers can capitalise on its success.