Archive of all promotional features – Page 2
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Promotional Features
How Coca-Cola delivered consumer campaign objectives with mobile coupons
Discover how Coca-Cola and other leading brands are using mobile coupons to deliver instant rewards.
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Promotional Features
How beverage cans enable brands to create optimum shelf-standout
With beverage cans already ahead of the field on sustainability, their modern and colourful design potential, with infinite possibilities, also has the power to differentiate brands on-shelf, giving them a wow factor.
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Promotional Features
Why lockers are dominating out-of-home delivery
With out-of-home parcel delivery soaring and expected to continue its upward trajectory, both consumers and retailers can benefit from the convenience, affordability and safety of parcel lockers, as InPost explains.
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Promotional Features
How snackification and digital innovation are transforming the seafood category
Numerous factors are converging to shape the future of the seafood category, significantly impacting retailers. Seafood from Norway explore how to make the most of this evolving category.
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Promotional Features
Retail media: 5 crucial decisions retailers must get right
As retail media gains momentum, offering a unique opportunity for retailers to monetise first-party data and for brands to reach targeted audiences, we explore the five critical decisions retailers must make to establish and grow successful retail media businesses.
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Promotional Features
Why trolleys and baskets matter more than you might think
Where first impressions count the most, the state of trolleys and baskets set an important tone.
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Promotional Features
Why HFSS targets are like scoring at golf - and how lower sodium can help
While HFSS legislation in the interests of national health continues to encourage reformulation, one area where manufacturers could make a difference is with lower sodium content in their products, bringing a number of benefits to the table.
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Promotional Features
How retailers can refresh the squash category
With squash holding continuing popularity in the UK, Britvic explains why it taps into so many key consumer needs and reveals how Robinsons’ NPD and link with The Hundred competition is driving category growth.
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Promotional Features
Maximising brand power to capitalise on the rising treat occasion
Despite economic uncertainty, demand for quality drives premiumisation. Brands like Baileys capitalise on this with popular licensed products, boosting year-round retail sales of high-quality treats.
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Promotional Features
Masterclass: Taste elevated – premium tomato category growth
Robust growth in the canned and ambient tomato category is being driven by price inflation and consumers trading up. Read Mutti’s in-depth review of the sector and how retailers can capitalise.
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Promotional Features
Why K-food is rapidly gaining traction with the UK's foodies
Among the different Asian cuisines gaining popularity in the UK is South Korean food, with the market proving the starting point of a K-food wave in Europe, according to CJ Foods.
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Promotional Features
How consumer acceptance has stimulated low-sodium product growth
While it has taken some time to achieve, health-conscious consumers have increasingly taken to low-sodium products. Here, MicroSalt details the progress made in the last 20 years.
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Promotional Features
How to cut plastic while keeping freshness and shelf life
Discover how the latest trends in meat packaging are responding to consumer demands for more sustainability
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Promotional Features
Cold brew coffee 101: everything you need to know
While the iced coffee category has been performing well in the UK market, it is cold brew coffee that is really stealing the limelight. Discover why it is becoming so popular with consumers and how retailers and brand owners can benefit
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Promotional Features
How creative automation can change the future and scale of retail marketing
For retail marketing teams, the pressure is on to create content that resonates across multiple channels – and the task is huge. Discover how creative automation can transform and streamline the process, optimising content creation and performance.
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Promotional Features
Why innovations in low-sodium foods are still in their infancy despite a centuries-old journey
Educating consumers on the health benefits of reduced sodium intake while delivering on flavour expectations is paramount in shaping future culinary landscapes. MicroSalt Inc traces the journey that has led to this point and discusses why it is so important.
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Promotional Features
How artifical intelligence can transform food distribution
Discover how AI is revolutionising food distribution, boosting efficiency and competitiveness in the industry. Dive into the Crowbond story!
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Promotional Features
Interest from consumers in responsibly sourced seafood is growing
With consumers’ tastes and shopping habits evolving and sustainable sourcing, health and nutrition being crucial to their decision-making, find out how seafood meets these credentials – and how UK retailers can capitalise.
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Promotional Features
How ingredients can boost brand sustainability
Pressure is growing on F&B producers to meet sustainability targets in both their own businesses and wider supply chains. Discover how choosing the right functional ingredients supplier can help to boost these environmental credentials.
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Promotional Features
Why reformulation to reduce sodium is needed - and why it just got easier
Sodium is widely used in food manufacture to enhance flavour, but overconsumption can carry severe health risks, and replacements to date have come with their own problems. So, how can suppliers reformulate to reduce sodium while retaining the flavours consumers love?