Archive of all promotional features – Page 2
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Promotional FeaturesEnhance both consumer health and retail returns: the value of natural mineral water
As consumers increasingly understand the impact of what they drink and eat on their health & wellbeing, they are looking for solutions. Bottled water offers retailers a customer solution and the opportunity to premiumise the category, with a subsequent boost to their returns.
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Promotional FeaturesAchieving greater sustainability in coffee
With around 98m cups of coffee consumed in the UK every day, the pressure is on for the category to improve its sustainability credentials – and one clear way forward is through packaging refill and reuse.
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Promotional FeaturesWhy UK consumers are seeking quality chicken
With British shoppers seeking reassurance on the production transparency and provenance of their food, poultry suppliers are having to satisfy these high expectations. And Poland’s poultry industry believes it has a strong card to play.
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Promotional FeaturesHow solar can make supermarkets more sustainable
With the rising impact of environmental and economic issues for supermarkets, find out how rooftop solar panels can enhance their sustainable footprint and win kudos with consumers.
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Promotional FeaturesHow provenance and quality are influencing food and drink purchase decisions
With British consumers increasingly seeking reassurance and transparency on the origins and production of their food and drink, a study in Wales has highlighted how important this has become – and how it translates back down the chain to the country’s producers.
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Promotional FeaturesHow retailers can make their biscuits range bite
With biscuits purchased by more than 28m UK households in 2023, the category is fully embedded into the nation’s heritage. With growth in its three key segments of sweet, savoury and healthier*, Mondelēz International examines how retailes can trade on consumer need states to boost sales.
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Promotional FeaturesWhy education is key to tackling the oral health crisis of the nation
With NHS dentistry in the UK facing unprecedented levels of pressure, how can retailers help close the knowledge gap when it comes to shoppers’ oral health? We hear from Haleon on a new project in Tesco stores with this question in mind.
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Promotional FeaturesHow to elevate your checkout experience
In an era where self-checkout is the retail norm, discover the keys to meeting shopper needs and creating a frictionless retail experience.
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Promotional FeaturesHow brands can meet the call for sustainable packaging
With more manufacturers looking into innovation that will protect the environment, discover how brands can transform their approach with packaging solutions without losing their decorative touch.
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Promotional FeaturesBeer: how to maintain long-term success amid the increasing competition
Although the beer category is continuing to flourish in the wake of the pandemic, brands still need to maintain diverse strategies to meet evolving consumer needs and ensure ongoing success. Find out more about how they can brew up a winning strategy.
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Promotional FeaturesWhy net revenue management holds the secret to sustainable CPG growth
Revenue growth for consumer-packaged goods is not simply about building value and volume sales. Find out why effective net revenue management is vital to healthy CPG performance.
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Promotional FeaturesWhy mobile coupons can power-up your next campaign
From introducing new products to rewarding loyal shoppers and building a database, find out how you can use mobile coupons to drive success into your next marketing campaign.
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Promotional FeaturesWhy export success is increasingly important to regional growth
Amid surging exports for the UK market, regional performance is also strong – and Wales is reaping the benefits of its positive food and drink culture to send a positive message to the international buying world.
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Promotional FeaturesTheft prevention: how to protect products, people and profits
With the number of cases of theft growing in the UK, how can grocery retailers protect their businesses and create a safer shopping environment for their staff and consumers?
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Promotional FeaturesHow fmcg brands can recapture shoppers’ attention
Feverish competition for attention has made it harder than ever to cut through. Snapchat explains how to use experiences to create compelling marketing with better sales opportunities.
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Promotional FeaturesHow alcohol manufacturers can fortify profitability and competitiveness
With grocery inflation decreasing, the economy shifting and the consumer landscape rapidly evolving, how can beverage manufacturers shift the focus from revenue growth to margin realisation?
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Promotional FeaturesHow to identify food manufacturers at risk of failure
As the UK economy struggles through multiple shocks, discover how food manufacturing businesses are using the latest technology to manage their risk and ensure they’re not affected by the financial distress of others.
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Promotional FeaturesWhy optimising payment processing can benefit grocery retailers
The potential of payment processing is often underestimated in the retail environment. Find out how grocery retailers are missing an opportunity to reap multiple benefits from the payment transaction process.
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Promotional FeaturesWhat is the opportunity for AR at POS?
How can Augmented Reality help you boost sales at POS? Find out what the most common misconceptions are when it comes to implementation and how AR can help you win at shelf.
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Promotional FeaturesOvercome pricing and promotional forecasting challenges
For CPG brand suppliers, presenting retail partners with new pricing and promotional strategies can be complex. In this article, dunnhumby’s head of insight sales Moray Duncan reveals how to tackle key forecasting challenges.